The Changing Face of Today’s Greenville, SC Search Engine Optimization

According to SocialMediaToday.com, internet advertising is expected to take up 25 percent of the advertising market in 2015. The sudden surge can be linked to the prediction that many companies will double their online marketing budget over the next five years. Such a growing demand and an increasingly competitive virtual environment may entail serious developments in common online marketing tools such as search engine optimization in Greenville, SC and elsewhere. The trends and changes are chiefly fronted by the constant revisions in search engine algorithms. For instance, in 2015 and beyond, Google’s algorithms are expected to be more unforgiving toward previously snubbed violations, such as hiding keywords in the background, robot content writing, and title stacking. It helps advertisers if they will diligently go with what Google requires. The following excerpt from a HuffingtonPost.com article provides tips on how online advertisers can cope with the changes in future SEO: Treat it like a typical networking scenario. Talk about how you can help each other and each other’s customers rather than emailing hundreds of strangers per day and asking them to link to your website. Much like the offline world, networking is one of the biggest keys to success in SEO today.   Avoid trying to game Google. Google has a tough job to do in policing its search engine. The quality and user experience of Google’s search engine is something they (rightly) take very seriously.   Taking shortcuts will only hurt you in the long term. Stick to doing high quality, ethical marketing practices online and you will be more likely to succeed in the long run than those...

Hire Advertising Agencies in Greenville, SC for Social Media Marketing

Despite their popularity with the masses, social networking sites aren’t exactly clicking with small businesses in the U.S. It is for this reason that Twitter invited many of the country’s small-time entrepreneurs to the annual National Small Business Week, as an opportunity to show them how Twitter can boost their bottom lines. A Digiday article written by John McDermott explains why small businesses and social media don’t seem to mix well: Local businesses need simple solutions and don’t have the time or sophistication to become digital marketing experts. Small businesses devote only 3 percent of their advertising budgets to digital channels, compared with the 15 percent national marketers allocate to digital, according to a March 2013 study from Boston Consulting Group.   That means education is paramount.   “There are a lot of small businesses that still resist online advertising in general,” Eric Liguori, vp (sic) at the U.S. Association for Small Business and Entrepreneurship, told Digiday. “A majority of small-business owners didn’t grow up in the digital age. Digital still seems a little nebulous to them.” Such apprehensions, however, are understandable; about 89 percent of today’s online marketers are still looking for ways to measure social media returns on investment. In other words, social media marketing can take some time before they can yield favorable results. That said, companies, big and small, have no choice but to eventually embrace social media since this is the best way for them to promote their business online. They only need experts like Spark Local Marketing, one of the best advertising agencies in Greenville, SC, to help them make the most out...

Small Companies Need Greenville, SC Marketing to Make a Larger Impact

Small business owners are more vital to the country’s economy than they think. Cola Daily recently covered the second annual National Small Business Week Conference, this time held in Columbia, South Carolina. The conference stressed the importance of marketing and networking to boost revenue; two practices that aspiring entrepreneurs should follow if they want to be successful in the ever-changing, competitive world of business:  “Small businesses have created 50 percent of the new jobs in the economy,” said Frank Knapp, president and CEO of the South Carolina Small Business Chamber of Commerce. “We’ve held this country together.”   Businesses represented a diverse cross-section of industries in the community from insurance, banking, food and beauty. There was also a heavy minority and female presence, representing the city’s push to increase their participation in the local business community. In fact, the Small Business Administration says that 44 percent of private payrolls in the U.S. all come from companies with 500 employees or less. However, given that they don’t have the same resources as large corporations and multinationals, small businesses can’t launch successful marketing campaigns on their own. This is why Greenville, SC marketing companies, like Spark Local Marketing, primarily offer their expertise to small-time business owners to give them an edge. After all, even the biggest enterprises still encounter problems with their marketing and networking efforts; problems which small businesses may find insurmountable. For example, it’s a common mistake for some businesses to launch a marketing campaign without first conducting extensive research on their industry. If their customers are mainly comprised of young adults and teens, perhaps the best way to...

Why Online Marketing in Greenville, SC Should Focus on Local Searches

Are your online marketing strategies meeting the expectations of your customers? You might be behind when it comes to local marketing, the trend that every local business needs to invest in. As a business operating within the city, your online marketing in Greenville, SC should be directed to your immediate service area. Let the leading search engine and research experts tell you why. Google studied the behaviors of local searchers in cooperation with Ipsos MediaCT and Purchased®. The report featured in the Think with Google resource shows that “four in five consumers use search engines to find products, services or experiences nearby. They conduct local searches wherever they happen to be; 84% use search engines on their computer or tablet and even more (88%) do so on their smartphone.” Consumers have come to expect a certain amount of contextual relevance with regard to search. In fact, four in five want search ads to be customized to their city, zip code or immediate surroundings (if they’re near an airport, for example).   By accounting for a consumer’s constantly changing location, all businesses can benefit, whether they are an online-only company looking to attract consumers in certain cities, a brick-and-mortar store trying to reach local consumers or a multichannel organization hoping to drive consumers from online to store. Businesses can make their brand more relevant to the local scene by using targeted ads and other relevant content. Pay-per-click or PPC advertising should be done with attractive images and clear messages. Generated information should be optimized to the service area of the business. Any calls to action should have direct links on...

Local Marketing in Greenville, SC for Sustainable Economic Growth

When the recession hit the U.S. in 2008, the South took most of the punishing blows. States like Florida, Georgia, and Alabama suffered from high economic insecurity, putting their residents in a very precarious financial position. Other Southern states such as Louisiana and South Carolina were also badly hit. Several years later, some of these states would be among those that recovered the most from the worst economic shock since the 1930s. South Carolina, for instance, ranked third for pulling its unemployment rate below nine percent. The addition of more jobs and reduction of layoffs became instrumental to its eventual recovery. Today, the unemployment rate continues to drop while business confidence continues to go up. Kristy Rupon of The State reports: South Carolina’s jobless rate plunged to a six-year low of 5.5 percent in March, far below its high of 11.9 percent in December 2009.   While nearly every industry saw improvement, construction, manufacturing and leisure and hospitality have had the biggest gains since March 2013. Senior economist Mark Vitner, interviewed by The State, is bullish about the outlook. He says South Carolina’s economy is “firing on all cylinders.” Buy Local The key to sustainable economic growth will be encouraging customers to buy or invest in local products and services. Researchers from The New Economics Foundation, a London-based think tank, found out that twice more money stayed with the local economy when buyers went for local goods. Although the U.S. economy works on a macroeconomic scale, resisting downward trends rests with local economies holding their ground. They form the basic building blocks that paint a bigger picture of the...