2014’s Biggest Trends for SEO in Greenville and throughout the World

Like the World Wide Web, the field of search engine optimization (SEO) is changing as we speak. With every turn of day comes new innovations and trends, and just as things are warming up, new updates are being released by the search engines themselves. Says Huffington Post’s contributor, Gabriel Shaoolian: “With the recent Panda 4.0 Google algorithm update, SEO is beginning to change in 2014. Changing best practices, keywords, and relevancy are just some of the issues businesses now face. It is important to keep up with the latest trends in the space so that your business doesn’t find itself on the wrong side of a Google manual penalty that keeps you from showing up in Google’s organic results.”   So what are this year’s biggest trends that Greenville, SC search engine optimization servicers like Spark Local Marketing are taking note of? Here’s a quick rundown of the big changes:   Content still reigns. Valuable SEO has always been and always will be about good online content. It’s a fairly sensible guideline but this time Google’s new algorithm can hardly be fooled by sneaky keyword usage tactics or useless content. Companies should be savvier about telling their own stories and creating relevant content that resonates with their market audience. Mobile’s importance is steadily getting bigger. Since the release of Google’s Hummingbird and Panda updates, it’s much harder for sites without mobile capabilities to rank well on results pages. Effective mobile optimization means devising designs more responsive to smartphones and other mobile devices. Studies have shown that more and more people are browsing the web on their smartphones and tablets...

How PPC Ads from Greenville, SC Advertising Agencies Help Businesses

Times have changed, and local advertising agencies in Greenville, SC and other locales have changed too. Such agencies are now also tapping into online marketing advertising known as the pay-per-click, or PPC ads. Writing on Entrepreneur, Smartsheet.com co-founder Brent Frei notes: “Few young businesses have piles of cash for marketing but I’ll take the challenge of thinking hard about where to spend marketing dollars any day. One way we’ve had success is with tightly run, highly measured pay-per-click programs.”   PPC is a method of online advertising where your business pays a website owner for every click that website readers make on your company’s advertising on the web page. Here are other known perks when you put out a PPC ad: Instant results – When PPC servicers claim instant results, they mean it. PPC is widely regarded as the fastest way of driving online traffic directly to a client’s website. Unlike SEO campaigns which typically churn out results after weeks or months at a time, PPC ads appear on search results pages as soon as they go live. They can also be modified, added, or deleted at any time. Easy implementation – PPC is easily implemented as they don’t require any modifications on the website. This makes it an effective search engine marketing model for sites which are technically difficult to modify for SEO campaigns. Control and flexibility – PPC gives businesses the ability to design and control their campaigns to meet specific business requirements. For instance, one can choose to create a seasonal campaign so the PPC ads only appear during certain time periods. Aside from this, companies...

Essentials of Greenville, SC Marketing: Online Reputation Management

Greenville is one of the largest cities in South Carolina, so if you plan on advancing your Greenville, SC marketing strategies, you have your work cut out for you. Online marketing, however, doesn’t necessarily follow the same rules—a single bad comment about your business could spread even before you find out about it. This is why reputation management should be an integral part of your campaign. Spread your Brand Use social media to build your brand as steadily as you can – the best part about this is that its two-way communication system allows for customers to air their complaints directly to you, instead of having the charges fester elsewhere. This way, the channels for negative comments can be minimized from spreading anywhere in the internet to being corralled safely within your social media accounts. Handle your Executives You might also want to consider building a social media presence for the most influential people in your business, especially the executives. This way, you can manage or at least monitor how the public views them, because no matter how careful you might be with your brand’s reputation, these people’s actions also have a significant bearing on how people see your business overall. Listen to Complaints Don’t just hoard the complaints and negative comments (they could also degrade your reputation); respond to them. Here’s what SEO professional Chris Silver Smith has to say about the matter: “When responding to online complaints or bad reviews, seriously consider that there may be some weaknesses in your process that need to be addressed — particularly if you get frequent negative feedback about a specific...

Elements of Internet Marketing in Greenville: Whitespace and Design

What does it take to craft an excellent campaign for internet marketing in Greenville, SC that can drive your business into the minds and hearts of the city’s 61,000 denizens? Many, in fact—but web design has to be one of the most influential. Many people, however, fail to grasp the importance of some of its most underrated processes, like the value of whitespace, for instance. What is Whitespace? In search of what they want to see, people often overlook the cogs working behind the scenes, which help delineate the images more effectively. This is the dilemma of whitespace, or the blank, empty spaces in between the elements of a design or a page—as well as between content and media—in other words, the very background of the page itself. Space and Legibility The most important value of whitespace in design is that it allows viewers to read content and identify elements with the least possible complexity.  As web developer Jennifer Kyrnin writes in About.com: “White space at the micro level (leading, kerning, and tracking) can help improve or destroy the legibility of a Web page. If you have a lot of content you need to get across in a small amount of space, you can increase the leading or tracking to make the text easier to read. If you look at the print version of the Wall Street Journal, the paper always has many columns of text with very little margin or padding around it. But the space between the lines and letters makes the columns readable.”   Simplicity and Elegance In terms of the creative aspect of web design,...

PPC Marketing for Greenville, SC Businesses: A New Path to Success

Life is racing at a much faster pace in this day and age. Everything needs to be done speedily, and because people today are seemingly always in a rush, catching their attention can be quite a challenge. This puts a lot of Greenville businesses in a very challenging position. The amount of new products and services in the global market has more than doubled in recent years, however, fewer and fewer people take time from their hectic lifestyle to pay close attention, much less notice. Yes, billboards spread across downtown Greenville may catch people’s attention for a second or two, and an elaborate TV advertisement may possibly steal 30 seconds of their time. However, these methods are already being used by almost any product and service in the market. To truly stand out, you need to get into where people spend a significant amount of their time – the Internet. That’s why it pays for you to learn about pay-per-click (PPC) marketing. What is PPC Marketing? PPC marketing is an internet marketing technique used in websites and search engines like Google. In PPC, your advertisements will be posted on search engine results pages (SERPs) or certain pages of websites closely associated to your product or service. You will then pay the website owner for the amount of clicks your advertisement generates. Sounds easy enough? Not exactly. The PPC process requires constant testing and tweaking, so it pays to have a Greenville, SC marketing firm like Spark Local Marketing handle your company’s PPC functions. The challenge of PPC To put things in perspective, here’s an article about PPC by industry...