SEO in Greenville, SC Help Small Businesses Establish Online Presence

With more people going online and building communities and connecting to each other on a bigger scale, one cannot help but think of the many possibilities this opens to businesses everywhere. Many companies have seen the web’s potential for the promotion of their enterprise inasmuch as social media networking had given more means for people to reach out to the world. Online marketing is the next big step in building a brand and community of potential customers. Search engine optimization or SEO is a popular and effective online marketing tool, but for small businesses, it may take more effort, resources, and time to see results. An article by Natasha Clark on TheGuardian.com has this to say about SEO: While Google does not comment on how it measures engagement on websites, it is believed that search rankings are now biased towards the context of content; if it’s written by a reputable journalist or blogger then it ranks higher. SEO experts believe Google’s new algorithms also consider users’ engagement with the content, such as the time people spend on a website and its organic links, rather than paid-for content.   With its algorithm changes, Google’s search is more human-friendly. People are now searching online using questions and complex phrases rather than just entering stand-alone keywords. To solve their query, it makes sense that content marketers meet this content demand, with SEO in mind. With Google’s constant algorithm changes to their search engines, will SEO still work? Yes. As search engines alter their algorithms, SEO strategies be adjusted accordingly. Content is now prioritized over a blunt method of advertising online. The combination...

Better Bottom Lines through PPC Advertising Agencies in Greenville, SC

Social-based pay-per-click (PPC) advertising could be one of the major tools you will need in marketing your business online. Melissa Mackey explains in her article for Search Engine Watch: If you haven’t jumped on the social PPC bandwagon yet, it’s time you gave it some serious thought. While social PPC won’t replace Google AdWords any time soon, it’s become an effective source of incremental leads and sales for savvy businesses.   […]   In search, the target audience is “anyone who searches using my keywords.” In social, much more thought must be put into the people and personas you’d like to reach. Are they consumers? Business owners? Teenagers? What do they like to do? […]   Defining your audience is critical to success in social PPC. The above can have some implications for business owners in Greenville, SC. The city’s urban renewal efforts and entry of foreign investments due to tax benefits gave homegrown entrepreneurs an inspirational push to boost their competitive skills against other businesses. When your company wants improved marketing solutions like PPC, seek the services you need from reputable advertising agencies in Greenville, SC like Spark Local Marketing. Social PPC usually involve marketing strategies carried out over social media sites such as Facebook and Twitter, but ample research is needed. According to Mackey, you must get to know your customers through various factors such as age group, interests, and other preferences that your product/service is geared toward. The findings will aid in creating the PPC ads that are specifically aimed at your identified target customers. The social media sites (e.g. Facebook, Twitter, etc.) you’ll use as...

Greenville, SC Marketing Tips: Understand and Apply Pay-Per-Click

For many businesses and marketers alike in South Carolina, it’s not enough to simply drive online traffic to their websites using search engine optimization or social media strategies. Indeed, paid online advertising, more commonly known as pay-per-click, is one of the most essential components of efficient Greenville, SC marketing. Here are some facts about how it works along with certain best practice examples: Definition Essentially, pay-per-click is a system whereby a client business or organization pays a pre-determined sum of money to an online marketing or ad company for each time a user clicks on an ad. Search engines usually set apart PPC ads from generic results whenever someone types in a query (in Google’s case, the ads are located at the top of the search results and on the right side as a column, all marked with a yellow “Ad” text). The Call to Action PPC campaigns couldn’t be much longer than typical SEO content blogs or articles, so you don’t really have much room for beating around the bush. This is why the call to action is the PPC ad’s greatest weapon—it gives the potential lead the main idea of what to expect when he clicks on the link. This can be something as simple as “Buy Now” or “Subscribe Here”. Keywords Keyword optimization is as important to PPC campaigns as it is to SEO. Jeff Haden of the INC website writes about the benefits of the long-tail keyword, or one that’s more honed-in and relevant than general ones: Long-tail keywords typically have less competition and therefore cost less per click. However, one in four small business...

Google Pigeon Update – What It Means To Your Business

What Happened? As many of you know, Google is working all the time on providing its users the best search engine results.  In order to do this, Google makes 500 – 600 algorithm updates each year with one or two major updates included in that.   On July 24th, it appears that Google made some changes to its local ranking algorithm. Currently called “Pigeon” by Search Engine Land, this new algorithm update is the largest one since last year’s Humming bird update and is ruffling some feathers per say. What the industry is seeing is that this update is affecting brick and mortar businesses than online retailers via modifying local directory listings.  What we’re finding is that search results seem to be more closely related to traditional search rankings.  It appears that Google is relying less on its Google Places listings as many business owners are seeing their map rankings lowering in the search engine result pages.  There has been some speculation that part of the reason for this change is due to the “Yelp Issue” noticed back in 2012 with the release of Google Places.  Many felt that Google was manipulating results to place its Google Places results ahead of other directories such as Yelp.  Many are finding with the new Pigeon update that Yelp and other directories are listing higher in the search engine ranks.   How Does Google’s Pigeon Update Affect My Business? There are pros and cons with any of Google’s update.  If your business has been following Google’s best practices regarding their off page search engine optimization and citation listing creation then this can be a...

Greenville, SC Online Marketing Trends: Of Images and Social Media

These days, what does it take for a business to be one of the most well-known ones in upstate South Carolina? While it’s already an established fact that you can barely survive without an efficient Greenville, SC online marketing firm like Spark Local Marketing delivering excellent services like social media marketing, what you may not know is that the trends that make your marketing campaigns work are constantly changing. Importance of Images Visual marketing is quickly becoming one of the most successful means of brand marketing across social media. While business-oriented platforms like LinkedIn might perfectly suit your content marketing strategies, social media users typically favor engaging photos and videos than long lines of text. Image-Centric Social Networks Pinterest, YouTube, and Instagram take the lead as the top visual social sites on the Internet, but there are surely many more like them that, albeit little-known, are relying on images to foster communication among their users. This trend has also been recognized by the largest social media sites Facebook and Twitter that now seek to promote image sharing in all their users. Color Branding As in real life, color is a very important aspect of brand building online—as a matter of fact, you can even have your company colors trademarked. If you want to make your mark in social media sites through color branding, here’s a tip from Zach Kitschke’s article posted at the Social Media Examiner site: If you want to be sure you’re using the same colors throughout your marketing materials, write down the hex codes so you have them handy any time you need to create graphics....