Greenville, SC Marketing Agencies: Is Keyword Research Still Relevant?

SEO is said to be part art and part science. The good news is that if you find yourself lacking in one or both of these areas, a capable Greenville, SC marketing agency can help you. They can even help you decide which keywords you want your site to rank for. Keywords are an important aspect of SEO because they are what your customers will be using to find you, so it is of utmost importance that you find the most suitable ones for your business. Unfortunately, many business owners consider keyword research a waste of time. They believe that they already know the important keywords for their field and proceed to build their website based on presumptions, but it’s seldom that simple. A good business owner knows that the factors that contribute the most to the business are worth spending some time on, and finding the right keywords is one of them. Some even believe that keyword research have become irrelevant, what with the onslaught of Google updates targeting those who misuse their keywords and ‘overstuff’ their content with it. This notion, however, is highly mistaken. Take a look at what Steve Shaw of SiteProNews has to say about why keyword research remain an important aspect of SEO today: If you want to rank well now, your content best be worth it.   But you still need to help Google and other search engines understand what your content is all about. And your focus should now be on working with Google, rather than trying to battle against their latest update to get your content artificially high.   And...

Web Design in Greenville, SC: Why Your Site’s Appearance Counts—A Lot

Just like the need to wear a decent suit to a job interview, you need to dress up your website with the help of a Greenville, SC web design professional to make a good first impression. Given the fleeting nature of the Internet, you literally have only seconds to convince a potential customer that your site is worth visiting. Otherwise, they’ll just click the close button and leave. You get the point: appearance counts. Various studies confirm that a professional-looking website does lead to more sales. These studies substantiate a phenomenon called the “halo effect”. What is the halo effect, you may ask? An article posted on the website of user experience consulting firm Nielsen Norman Group explains what the halo effect is about and what it entails. The Halo Effect is a well documented social-psychology phenomenon that causes people to be biased in their judgments by transferring their feelings about one attribute of something to other, unrelated, attributes.   For example, a tall or good-looking person will be perceived as being intelligent and trustworthy, even though there is no logical reason to believe that height or looks correlate with smarts and honesty.   The Halo Effect works both in both positive and negative directions:   If you like one aspect of something, you’ll have a positive predisposition toward everything about it. If you dislike one aspect of something, you’ll have a negative predisposition toward everything about it. In web speak, what the halo effect means is that if a user has a positive impression of the quality of the front page of a website, he will believe that...