Greenville SEO Services Help Local Companies Avoid Costly SEO Mistakes

Nowadays, any business—from local ones to multinational enterprises—hoping to be a success needs a bit of help from online marketing. One of the key foundations of online marketing is search engine optimization or SEO. Though it can be tempting to save money and do without the help of Greenville SEO companies, it is easy to make mistakes when implementing SEO. As an example, a recent article by Yosef Martin on Forbes.com highlights the consequence of stuffing a page with too many keywords: […] big companies often try to bypass this process by placing all their keywords on the home page. This method can produce quick results, but Google will ultimately penalize them for bad SEO practices. This year, we saw quite a few big brands — including eBay — tumble down search results for trying to game the system.   Cramming in low-quality links with too many anchor texts will yield feeble SEO results. Instead, hire a qualified PR professional to get you on reputable sites like CNN. The organic, healthy links will filter in naturally and boost your SEO without keyword stuffing. The wrong use of keywords isn’t the only mistake that can be made while carrying out SEO. This is why leading Greenville, SC search engine optimization companies like Spark Local Marketing sees to it that they steer clear of tactics that Google and other major search engines absolutely frown upon. Here are some SEO slip-ups that you should avoid at all costs: First, your site may have broken links. This is the natural result of changes to the website and the passage of time. Having links...

Advertising Agencies in Greenville, SC Help Plan Marketing Strategies

Internet marketing is hot right now, what with the increased importance of online resources and the popularity of social media. In fact, reliable advertising agencies in Greenville, SC like Spark Local Marketing would be able to create internet marketing strategies that will put your business on the map. Though it can be tempting to do everything on your own, Doug and Polly White, contributors for Entrepreneur.com, recently wrote an article that highlights the important of well-planned internet marketing campaigns. They bring up the need to have high-quality content to succeed in marketing a company: Going out on Twitter, Facebook or LinkedIn with a message that says, “Buy our product” will be ineffective at best. We have found it far more useful to offer something of value to prospective customers. Your posts can feature a link to an article, an assessment, a blog post or a video. You can use other people’s materials with permission and proper attribution. However, if you author the material, it positions you as an expert. For a startup or growing company, developing fresh and relevant content requires a serious investment. This is why outsourcing content creation to dependable online marketing or advertising agencies in Greenville, SC can make things a lot easier, allowing entrepreneurs to focus more on their core business operations. Another way such agencies can help is by implementing search engine optimization (SEO) to boost a company’s web presence. Being at the top of any search engine’s results pages (SERPs) will ensure that potential customers will know that you’re there. Online marketing experts are aware of the best ways to maximize the search...

Making Greenville, SC Marketing Viral like the Ice Bucket Challenge

Unless you’ve been living under a rock, you’ve probably heard about an activity which involves people dumping ice cold water on their heads. Dubbed as the “Ice Bucket Challenge,” the fad has made many people wet and cold—all for a noble cause. Entrepreneur Magazine contributor Gabrielle Boko elaborates what the Ice Bucket Challenge is all about, and how expansive it has become: Social feeds from across the country are chock-full of videos and photos of celebrities, inventors, CEOs, athletes, and politicians all taking part in the most recent viral sensation: the Ice Bucket Challenge.   Whether you’ve laughed at your friend’s reaction to the ice cold water or taken the challenge yourself, postings about it are everywhere. This initiative has achieve something that’s every marketer’s dream: going viral and capturing wide attention across the nation in a month or two. Spearheaded by the non-profit organization ALS Association, the Ice Bucket Challenge is an activity involving dumping a bucket of ice water on someone’s head in an attempt to promote awareness about Amyotrophic Lateral Sclerosis (ALS), a disease that affects the nervous system and gradually takes away an individual’s ability to control voluntary muscles, eventually leading to total paralysis. Experienced Greenville, SC marketing pros recognize online viral marketing as the act of promoting information or products that people, especially customers, would feel compelled to forward to family, friends, or colleagues. In other words, the information spreads quickly to a wide area like a virus; hence the name. To know why a campaign isn’t going viral is a crucial first step. One reason is the lack of emotional appeal. By making...

Online Marketing in Greenville, SC: Social Media Blunders to Avoid

Social media sites were originally intended for people looking to socialize with others, even without personal contact. With billions of people now active on such sites, it was only a matter of time before businesses began to tap into the huge melting pot of potential patrons within social networking services. In his article entitled 7 Sins of Social Media Marketing, Mike Volpe of Mashable writes: Remember when social media was a new, unchartered territory for brands? Consumers flocked to platforms like Twitter, Facebook, and LinkedIn overnight and marketers knew that, in order to stay relevant, they had to follow suit. Fast forward to today: 97% of marketers use social media to connect with buyers. The problem is, most still haven’t figured out how to leverage social to create a personalized, relevant and enjoyable experience for their audience. Using social media for competitive online marketing in Greenville, SC and elsewhere has become one of the most important steps any kind of business can take. In fact, about 86 percent of marketers stated it is critical for their businesses. However, the relative ease of using these social media platforms poses a risk of making mistakes that could become detrimental to one’s business. Here are some of the most common: All text and no pictures – People don’t usually like to stare at grey text. For instance, tweets on Twitter that contain an image have a whopping engagement rate of 200% higher than those with plain 140 characters. Simply put, people like to see something in action; not just words attempting to describe something at work. Me, me, me! – Social media...

Efficient Online Marketing Tips in Greenville, SC: Facebook Marketing

What does it take to make your business succeed in South Carolina’s sixth largest municipality? For many people, online marketing through Greenville, SC firms like Spark Local Marketing is one of the most efficient ways—to be even more specific, taking to social media, where practically most of your target audience hang out. However, social media marketing isn’t as simple as it might sound, therefore here are some tips and information when in it comes to marketing via Facebook, the world’s largest social networking service: Paid ads are vital. Unfortunately, Facebook algorithm changes so frequently that it could be difficult to ensure that your organically generated content even sees the light of day in your target audience’s news feed. Statistics show that about 95% of your audience will not be able to see your organic posts, so it’s still best to stick with Facebook ads. Post at your own pace. Look for tips on the ideal posting frequency rate and you’ll soon find yourself drowning in conflicting recommendations—the fact is there is no universal posting number or regularity that will automatically put your content on the top. Instead, try a trial-and-error experiment by posting at different rates within similar time intervals and see what works for you. Post during downtimes. Business 2 Community writer Jesse Aaron claims that while it’s always good to schedule your posts, you might want to post outside of peak hours, too: It is pretty commonly accepted that scheduling content posts for peak activity is the best marketing strategy pertaining to the “when” of Facebook posts. However, consider the first tip in this list: Organic reach...