The Right Words: Implementing Potent SEO for Greenville, SC Companies

Like Ali Baba saying “Open Sesame,” the right combination of words can be a key to profits. In this case, it’s the implementation of SEO for Greenville, SC businesses. Ranking high on a Google search means that your website will be one among those appearing on the first few pages of the search by a customer. However, keyword optimization isn’t what is used to be; you can’t just repeat a word over and over to get your page noticed. What you need now, as Jon Rogenud states in a recent article for Huffington Post, is high quality content: Believe it or not, one of the most important concepts that you must understand when it comes to Google is that their standards for the quality of content are very high.   Despite the millions of website operators who strive for better rankings within the search engine, the most important parties to Google are their (paid) users, which means that they want to provide content that satisfies and makes readers come back again and again. One of the ways that Google gets to pick up your content is the sense of quality as more and more people link up to your site. This makes link-building an important aspect of marketing your website. For example, if you want a local search to feature you, you’ll need to submit your profile to a popular local site like your regional Chamber of Commerce. Try to create connections via an informative blog that people will actually find useful on your site. People link up to articles and images they like on your webpage, which actually...

Improve Marketing Plan through Greenville, SC Advertising Agencies

Sometimes the difference between being a successful company like Amazon and being a forgotten one is the right marketing campaign. To get it right you’ll need the help of professional Greenville, SC advertising agencies like Spark Local Marketing to help refine one’s marketing approach. There are several approaches a company can take in its marketing campaign. For example, Alex Espenson, in his article for Business 2 Community, suggests some fresh ways to get one’s company in the limelight. One of his recommendations is to launch a promo via social media: One way to gain followers and to build your reputation online and locally is to use social media. When you are using social media, you need to be inventive if you want to get retweets or followers. One inventive way to attract attention is to create a cool giveaway, where you encourage users to follow your business and share the contest with their social media followers. This will earn you subscribers and give you a chance to promote your own products in the process. For the cost of a single product, you will generate loads of prospective clients so that you can build brand awareness. Reliable advertising agencies in Greenville, SC would advise that a marketing campaign should have multiple approaches so that it can reach as many people as possible. A contest on Facebook will only attract people who are on Facebook so you’ll need to provide a way so that your brand’s presence can be felt across other social media platforms. A reliable marketing agency can set up your website designed to better attract visitors and increase...

We Have a Big Announcement

Spark Local Marketing is very proud to announce our newest team member, Laura-Faye! Laura-Faye answered our call for an experienced Sales and Marketing Assistant. She is a native of the upstate, growing up here in the tiny town of Marietta, SC right outside of Greenville, SC. She is a graduate of North Greenville University and even though being a world traveler, she has always chosen to keep her roots planted in the Greenville area. Laura-Faye’s passions are meeting new people, the enjoying the great outdoors, and photography. Laura-Faye brings her many years of marketing experience with her along with a background in search engine optimization, and account management. What makes Laura-Faye stand out is that she also has a number of years in sales. There aren’t too many candidates out there who have experience in our field, and to top that off, experience in sales as well. Laura-Faye will be assisting in the everyday tasks of providing the high level of quality and value our clients have come to expect. We have very big plans for Spark Local Marketing and we know that Laura-Faye will play a key role into our continued success. We are very excited to see what Laura-Faye is going to bring to the table here with us at Spark Local Marketing. If you stop by the office make sure you give Laura-Faye a big welcome to Spark Local Marketing. Welcome Aboard Laura-Faye, we’re very happy that you’re part of the...

Tips on How to Use Pinterest for Greenville, SC Marketing Campaigns

A new website has netizens all over buzzing about it— a site that serves as a sort of “virtual bulletin board” where people can “pin” anything they find on the web that they intend to remember for years to come. That new website is Pinterest, a site that allows people to keep tabs on everything they find interesting on the web—from DIY home renovation to fashion ideas. Pinterest has not only captured the interests of typical web-goers, but also the local Greenville, SC marketing pros who recognize its potential as a business tool. It’s actually not surprising, considering that in 2012, e-commerce hub Shopify.com found that the average order value from Pinterest traffic was double that of Facebook at $80. The following excerpt from a Forbes article further strengthens the position that businesses should look at Pinterest as a new marketing asset: Not to add to that challenge (but we’re about to), the time has come for all small businesses to take a look at the new kid on the social media block, Pinterest. Realizing that you could be using Pinterest to engage with your online audience is a far different thing from knowing how. And even knowing how is sometimes a far cry from knowing how to best engage with them. If you’re already convinced to tap into Pinterest’s inherent marketing capabilities, here are a few tips. Plan your boards ahead – You have to make sure that everything you put into your account directly identifies your brand and perfectly suits your target customers and industry. Take Lowe’s’ Pinterest boards, for example: they have specific boards that cater...

How to Use Twitter for a Greenville, SC Online Marketing Campaign

Millions of people have turned to Twitter to broadcast their thoughts and feelings, even some of the most personal ones. For celebrities, it has also been a good medium to “personally” interact with their fans, as they’re most often the ones who maintain their profiles themselves—unlike pages on Facebook which are typically moderated by other persons in their name. Its inherent qualities make Twitter a logical choice for a marketing platform. Steamfeed.com writer Martin Jones agrees, while also noting a certain concern of his: Without a doubt, Twitter has become one of the most valuable marketing tools available to business owners and operators. But knowing precisely how to best use this channel may not be as widely known. It’s important to remember from the outset that using Twitter for marketing isn’t exactly rocket science, but social media is a special kind of platform that requires adequate vigilance for proper usage. Here are a few tips to correctly launch a local Greenville, SC online marketing campaign via Twitter. Make sure all tweets are distinctively “you” – Companies looking to market themselves on Twitter must build an aura or image that defines them and separates them from their competitors in the cyber landscape. SocialMediaExaminer.com contributor Mari Smith stresses that companies should create all their content in a specific style that best matches their personality or brand. Customer service above all – Twitter is considered a much more “personal” way for companies to connect with their customers, so it’s self-explanatory that businesses should never forget to answer and address as much queries as they can. After all, the “personal” quality of tweets...