Customer Ratings and Reviews: How They Affect Local SEO in Greenville

When you’re out to try a new product or service, whose opinion and recommendations would you trust most? That of the business owner, or that of a former client who has firsthand experience? Of course, given how modern consumers arrive at purchase decisions, the latter’s feedback takes precedence—and this makes customer reviews important to businesses. In fact, due to the significance of customer reviews and ratings, even search engine optimization in Greenville, SC and other areas, particularly SEO campaigns aimed to promote local businesses, consider online feedbacks as critical elements that need to be constantly monitored and managed. An article by Amanda DiSilvestro posted at Yahoo! has this to say: Online reviews have always been a part of Google and good business management, but just recently Google has really started ramping up places you can features reviews. Based on some of these moves […], it seems that business reviews are going to be more important than ever in 2014. Small business owners need to make sure they’re taking advantage of all the different review options, making efforts to earn quality reviews, and communicating with the team about updating and managing comments. Fortunately, business owners can rely on leading Greenville SEO companies like Spark Local Marketing to help them understand the relationship between consumer reviews and SEO. As a basic introduction, here’s what you have to know about online reviews and search engine marketing: Online Reviews and SEO—The Profitable Connection Google Values User-Generated Content Other than fresh and relevant content that can be found in your website or social media profile, it seems that Google’s hummingbird also favors user-generated content....

Greenville, SC Advertising Agencies and the Future of Online Reviews

If you’re a business owner hoping to improve your brand’s exposure, you’ve probably already invested in online marketing. You have to take note though, that online marketing is like a large tree with many spreading branches, so you’ll have to work with dependable advertising agencies in Greenville, SC such as Spark Local Marketing that know current and effective marketing practices—especially online reputation and customer relationship management—like the back of their hand. The Impact of Customer Reviews: From Word-of-Mouth to Online Posts These days, if a person is happy about a purchase, he doesn’t just rave about it to friends—he makes an online feedback. The same goes for dissatisfied customers who take to web forums or review sites to rant and complain. To maintain a good image, both online and offline, businesses typically depend on the marketing experts of Greenville, SC advertising agencies for help. With 70 percent of global consumers stating they trust online reviews (based on Nielsen’s latest Global Trust in Advertising report), and 61 percent of customers reading online reviews before making a purchase, there’s no doubt that the power of online reviews is not only growing, but becoming much stronger. Future of Online Reviews An article by Tomer Tagrin for Entrepreneur.com discusses the relevance of customer reviews for businesses today and in the future: With reviews already such an important part of the buying process, it’s easy to see how reliance on them will only increase in the future. For example, over the next few years, we can expect to see the anonymity of reviews fade away and instead become linked to shoppers’ real identities on Facebook, Twitter...

Local Greenville, SC Marketing: Going Beyond Online Directory Listings

Just like most things in life, there’s no way for you to do better, learn more, or grow further in your business if you don’t scratch beneath the surface of tasks that you have to do—be it hiring people or promoting your products. This means that to succeed in an endeavor, you’ll have to devote considerable time and effort into mastering it. For instance, take local Greenville, SC marketing campaigns, especially local SEO (search engine optimization), wherein a number of business owners fail to see the bigger picture and rarely go beyond posting in local directory listings. As Neil Patel states in his article posted at Entrepreneur.com: Local search engine optimization (SEO) can be tricky. Not only do you have to do all the customary SEO stuff, but then you have to do a new layer of complex SEO activities. Most tech-savvy local-business owners have a decent idea of how to do local SEO, but diving to a deeper level can get confusing. For example, most people think that in order to have successful local SEO, you must have directory listings. This is true — to a point. First, though, you have to make sure that several other things are in order. (Directory listings don’t come first in local SEO.) This is why business owners can significantly benefit from the services of leading Greenville, SC advertising and marketing companies like Spark Local Marketing. Other than ensuring that your business is listed with the right directories, they’ll see to it that the following are put into effect: Active Social Media Accounts These days, an official website isn’t the only proof and...

Greenville Internet Marketing Pros and Social Media Marketing Success

The widespread use of social media around the world has become so significant that it can no longer be ignored. 2014 statistics show that around 72% of all internet users are active on social media, with Americans spending about 16 minutes per hour on Facebook. It comes as no surprise, therefore, that a lot of businesses, including those in Greenville, S.C., also engage social media to promote themselves. Having a Facebook or a Twitter account may be easy enough, but ensuring its success is another matter altogether. Business 2 Community contributor Pam Dyer lists some useful pointers on creating a successful social media marketing campaign. Know Your Market Among the pointers given by Ms. Dyer is to know your audience. Find out which social media accounts they are interested in, and create accounts on these platforms. You can then list down your KPI’s or key performance indicators, and with these information, “write a social media marketing playbook”: The playbook should detail your KPIs, audience profiles, brand personas, campaign concepts, promotional events, contests, content themes, crisis management plan, etc. Make sure to tailor strategies that are unique to each of your social media channels. Schedule Updates In updating your accounts, you have to make sure that the content you add is relevant, informative, and is interesting to your audience. Ms. Dyer then gives this advice on updating your social media accounts: Set aside some time at the beginning of each week to prepare. Take 30-60 minutes to schedule tweets, Facebook posts, LinkedIn posts, Pinterest pins, and other social media content. Come up with some original ideas, links to your own content, and links to...

Local Marketing in Greenville, S.C. Provides a Cost-Efficient Platform

The 2014 Senatorial race may not be as tightly contested in South Carolina as it is in other states, but it closely follows a nationwide trend: the growing spending of PACs (political action committees) and non-profits in promoting certain candidates. As reported by Sarah Schweppe in The Wall St. Cheat Sheet, PACs and non-profits are behind 50% of television ads in tightly-contested states. The report also says that, while TV remains the traditional medium for political advertisements, the promotion of candidates has now spilled over to the Internet: Not to mention both parties have turned to digital campaigning (thought television ads remain the largest format), spending about $11 million on online marketing. Again, Republican and Democratic groups spent about the same amount. Here, NextGen Climate Action has spent more than $3.6 million on ads promoting Democratic candidates — including web videos and posts on social media sites like Facebook and Twitter. Crossroads GPS, a nonprofit that supports Republicans, has spent more than $660,000, and American Crossroads has spent an additional $541,000. This development only goes to show how powerful online marketing has become, a fact borne out by numerous statistics. The Internet has become a great leveller, providing the same marketing opportunities to small and big businesses alike. For this reason, local companies need to employ the services of online marketing companies in Greenville, S.C., who can help them realize the full value of this booming medium. New Platforms To address the changing needs of the growing online marketing arena, industry leaders are constantly adopting new avenues and tools to promote products and services. Online marketing has evolved from simply...