Search Engine Optimization in Greenville, SC: Improving for a New Year

Search Engine Optimization (SEO) is one of the tools used in internet marketing by companies to generate traffic to their websites and improve their online visibility. To be able to create traffic, websites require proper optimization of keywords and the implementation of other search engine-friendly strategies. By organically increasing traffic to websites, businesses are able to raise their revenue from users who visit their page and who are then converted into paying costumers. Continuous user visits increases the company’s organic search engine rankings, which eventually boosts their credibility online over their competitors as the company’s website is pushed to the top of search engine results pages (SERPs). With the constant developments and updates in technology, it is important for businesses that use SEO to keep up with the latest trends to further improve their success. Nate Dame, a columnist of Search Engine Land gave some tips on how companies can boost their SEO techniques for 2015. The year 2015 is nearly upon us, and every marketing department is forecasting and planning how to make a new splash next year. How is your SEO strategy looking?   Now is a good time to dust off your (possibly outdated) SEO strategy and get it ready for the new year. Make sure it’s pointed at the right goal, and make sure that goal is understood and adopted across the entire organization: Google says the user is in charge, so — yep, you guessed it — the user is in charge! Be Guided by Rules Major search engines have their own set of rules to avoid unnecessary spamming of keywords and links. This...

Advertising Agencies in Greenville, SC: Why You Should Work with One

All businesses use different marketing strategies, whether traditional or online, to achieve their goals in terms of increasing their sales and revenue, improving branding, and expanding their target market. One technique on how these objectives can be accomplished is by having various campaigns that advertise the company’s products and services. Advertising agencies work with clients from different industries to develop and provide effective advertising campaigns that would promote them and make an impact on their targeted market. In an article by David Ingram for the Houston Chronicle, he gave a few reasons why hiring an advertising agency is beneficial for businesses: An advertising agency is a professional service provider that develops and administers advertising campaigns for businesses of all sizes. Advertising agencies are highly specialized in creating advertisements for traditional media as well as emerging technology, such as internet video and social networks. Agencies can act as full-service boutiques, handling a campaign every step of the way, or they can perform contract work on a specific portion of a campaign, such as advertisement design. Financial Savings Hiring an advertising agency can be quite costly, but it can also help companies avoid other expenses. This is also beneficial if business owners don’t have enough knowledge on advertising. If a certain company is hesitant on hiring an agency to do work for them and insists on adding a new department for their operations instead, it would only cost them more in the long run. Hiring professionals allows business owners to dedicate their time and focus more on other vital business tasks. Established Network Prominent advertising agencies in Greenville, SC usually connect...

Instagram as Effective Greenville, SC Marketing for Your Business

Insta-what? Yes, Instagram, a platform known for #selfies and #ootds, can actually help in boosting up the online presence of your business while creating a human side to your enterprise. You might be focused too much on using Facebook or Twitter for your online marketing strategy, but now that Facebook is limiting promotional posts beginning this January (meaning you’ll have to pay for promotional content), engaging customers may become a challenge. What really are the factors involved in marketing your business on Instagram? Liku Zelleke from Top Ten Social Media has listed down these few things that make Instagram one of the best platforms in online marketing: One of the best ways a business can create a great following is by making sure the public knows the community behind the brand. Posting pictures of the people that drive the business makes it more familiar to the general public. The “family” image goes very far. This is especially true in the business’ early years or when it is still dealing with customers in a relatively small community. Nothing builds loyalty better than the sense of knowing the people behind the business. Putting a human face to brands, especially for small businesses, continues to be a trend and will still be relevant this coming year, and social media has caused all this. With social networking sites connecting people, brands have realized that they can encourage positive interaction between them and their potential customers. That’s not all, however, because an effective Greenville, SC marketing strategy acknowledges that a visual content can also be effective in building up your brand: There are businesses...

Importance of Diverse Strategies for Greenville, SC Online Marketing

Heads up, companies and small businesses: just in case you haven’t heard, Facebook will begin limiting the number of promotional posts starting this January, meaning you’ll have to pay to get your advertisements posted on their site. This is part of their aim to improve user experience after surveying thousands of people saying that they were already tired of seeing promotional posts on their feed. Facebook might have been an effective medium in promoting your business, but Kimanzi Constable, contributor for Entrepreneur.com, says that relying too much on social media might be detrimental to your marketing strategy rather than beneficial: When you build a large social media following, you have to realize that those people are their customers, not yours. They may be following you, but that social media platform has complete control of what they see and do. Building your business on someone else’s platform has led to the downfall of many entrepreneurs. Since these social media platforms are businesses themselves, it might not be wise to rely too much or solely on social media marketing. Instead, Kimanzi Constable has suggested a diverse online marketing strategy, which you can utilize in the coming year: When SEO started to decrease, savvy entrepreneurs pivoted because they weren’t too dependent on any one strategy. These same entrepreneurs will also weather the changes on social media and whatever is the next “big thing.”   Putting all your eggs in one basket is recipe for disaster. Social media marketing should be one part of a unique, and diverse marketing strategy. If that part of the strategy starts to decrease, you pivot instead of...

Online Marketing in Greenville, SC: Improving SEO with Social Media

Many businesses are already aware of social media—most may even be an active participant in them. Those with websites could even be practitioners of search engine optimization (SEO). Although social media and SEO strategies may seem disparate, both can actually be used hand-in-hand to improve your business’s search engine rankings. As stated by Dave Lloyd in his blog post for Adobe’s Digital Marketing Blog: The marriage of search and social is powerful indeed. While it’s still developing, we should expect it only to get more complex and relevant. That means smart SEOs and marketers will start now to learn the subtle and more direct ways social can support your search engine results. Ask a Greenville, SC marketing expert and he’ll tell you: Social media is influencing SEO more and more with each passing day, and getting ahead of the learning curve can mean massive growth for your company and leaving your competition behind. Take a look at how social media and SEO overlap and how the former can contribute to the overall organic success of your SEO efforts. Links Being active on social media can make your brand or website content more familiar to the public. This increase in awareness can be transformed into links or “shares”. Such links contribute to your website’s overall link profile, which eventually enhances its SEO impact. Search Queries Since social media helps you increase overall awareness about your brand, more people will likely become curious about it and search for it. Once search queries about your brand increases, Google will view your brand as more popular and well-known, and award your site and...