Sustaining Success through Continuing Greenville SEO Trends in 2015

Businesses that continue to survive, whether they’re small to medium companies or major enterprises that have been in the market for years, owe their success to effective strategies used to promote their products and services. One of these methods is search engine optimization (SEO), which is responsible for generating traffic to many websites and increasing businesses’ ROI. Importance of SEO SEO is a valuable strategy as it provides the information consumers need and makes it convenient for them to access products and services. In South Carolina, for instance, businesses such as hotels, wedding facilities, and camps could greatly benefit from search engine optimization in Greenville, SC, to attract new customers and retain the ones they’ve worked with. Although SEO techniques may take some time to generate remarkable outcomes, businesses should start taking advantage of this strategy early so it could contribute to their bottom line. Companies should also keep pace with the latest trends in the internet marketing industry to consistently boost their ranks and improve revenues. In a piece by John Rampton, for Forbes.com, he points out that SEO is evolving as rapidly as advancements in technology, so companies must take advantage of SEO trends to be distinct from their competitors. SEO trends for 2015 Three important trends in SEO which are predicted to continue in 2015 are mobile optimization, localization, and quality content. With the convenience that smartphones provide to people of various age groups, creating and utilizing websites for mobile devices would be relevant not only for this year but also for years to come. After all, predictions in the industry state that this trend is...

Greenville, SC Advertising Agencies: Using Mobile E-commerce Platforms

Developments in technology are prompting both small and midsized businesses and established companies to tap new systems to improve their revenue and achieve overall success in their operations. More businesses are also taking advantage of various tech-based strategies to make interaction convenient for their loyal customers. One of these developments is mobile e-commerce or m-commerce, which Greenville, SC advertising agencies like Spark Local Marketing may employ for internet marketing campaigns. Mobile e-commerce platforms As you probably already know, mobile e-commerce is the system of transacting online through the use of wireless mobile devices like handheld computers, laptops, mobile phones, and tablets. The convenience brought by wireless internet and the rise of social media platforms such as Facebook, Twitter, and LinkedIn made it easier for businesses to incorporate m-commerce platforms in their online advertising strategies. Businesses have been taking advantage of these platforms as these provide remarkable benefits to their operation. By making their business and site accessible to customers through electronic devices such as smartphones and tablets, they get to communicate with customers wherever the latter goes and whenever customers need certain products or services. Professional advice for mobile advertising It is common knowledge that success for online advertising may not come easily, and incorporating mobile platforms in the operation does not guarantee an instant increase in revenue. As an online marketing strategy, mobile advertising requires simultaneous advertisements for maximum publicity. For businesses that are convinced mobile e-commerce platforms are the way to go, consulting advertising agencies in Greenville, SC is highly recommended. Even with the added cost of hiring professionals, especially for small and midsized businesses, such a...

Invest in Local Greenville, SC Marketing to Attract Local Customers

Small businesses need to ensure that consumers find them online easily. Whether customers are looking for restaurants, drugstores or coffee shops, they almost always turn to their trusted search engines like Google, Bing or Yahoo!. It is, therefore, critical for any business owner to invest in local marketing. An article written by Tim Devaney and Tom Stein for Forbes explains why: Not long ago, many people believed that small businesses could earn customers from around the U.S. simply by being on the Internet. It hasn’t exactly worked out that way. In a recent national survey by Sage North America, 74 percent of small businesses said the majority of their customers are local. In short, when consumers look to buy, they still look local—and they start by looking online. For one, people like to shop in their vicinities because it is more convenient. Less time for commute will also save a lot of money for customers, so most prefer to do their shopping in places near their homes. This, in turn, allows businesses to develop a repeat-customer base in an influence radius estimate of about 10 miles. If you’re a business owner in South Carolina, here are some ways local marketing and advertising in Greenville, SC can benefit your business: 1. Search Engine Optimization (SEO) SEO allows your website to be more visible to potential customers. Get listed on local search sites like Google+, Yelp and TripAdvisor. These search sites practically serve as the modern yellow pages and will improve the organic search engine rankings of your website. 2. Increase Your Digital Presence A business must maintain a good online...

Greenville Internet Marketing: Looking Beyond Numbers and Into Effects

So, you’ve planned and strategized how you’d market your brand online, and now you appear to be raking in more site visitors and social media followers. These growing numbers might seem to indicate that your online marketing strategies are finally taking effect, but they don’t necessarily equate to a growth in your business. When doing internet marketing, look beyond the numbers and focus on your goal and bottom line. Remember the purpose of marketing Every business wants to acquire Greenville, SC online marketing services to boost its presence online, and rightly so. Since more people are turning to the Net to search for products and services they need, the website you would create should contain the necessary elements of a potentially engaging website, including great content, an effective marketing strategy, and a visually appealing website design. When asked about their motivation to employ internet marketing strategies, some businesses are quick to say they aim to have a strong presence online. They forget that the main point of marketing—whether online or otherwise—is to attract more people to actually buying their products and services. Needless to say, large numbers, such as an increase in website traffic, a larger e-mail list, or a hike in Facebook likes or Twitter followers, are not indicative of audience engagement. These huge numbers don’t matter if your audience don’t participate in your actual business or spread the word about your operation to people who could bring in sales. After all, numbers can be misleading, especially on the Internet, where Facebook likes can be solicited or e-mail lists are filled with leads that won’t ever be converted...

Content Marketing: The Power of Content in Greenville, SC Marketing

In a fast-changing world, where viewers and listeners can now easily deflect advertisements flooding their television sets or radios, and publishing an ad on the newspaper is as good as a shout to the void, marketing your business has become a challenge. One reliable way remains, however, to get your message across and engage your audience: content marketing. Content marketing has been around for a few years, and continues to be relevant to this day. Those familiar with its strategy know that it entails creating valuable information or content—such as blogs, webinars, podcasts, videos, social media posts and more—to brand your business and to build awareness, positive sentiment, and trust among your target audience. With the right branding, you can establish your business as the leader or expert in your industry. Like any other marketing strategies, content marketing may not yield immediate results, given the number of content pieces found online, but it paves the way for getting your business heard or noticed. Quality content Creating quality content is key to ensuring an effective content marketing strategy. High quality content—meaning those that are both informative and entertaining—is more likely to be noticed by your readers/audience than a plain, boring, and badly-written piece. Quality content always focuses on your intended customers and aims to provide answers to their questions or lead them to your website. Moreover, quality content will help you earn respect from your audience, especially if your site continuously has up-to-date and informative content. Online promotional techniques When it comes to content marketing in Greenville, SC, you might hear the words “content is king” from time to time....