Google Snack Pack – What You Need to Know

The New Google Snack Pack and What it Means to You For many years, when someone searched for a business or a service on their desktops, seven results would appear in what is called the “Map Pack” section. These results included addresses, phone numbers, reviews, and the company’s website. We noticed that on August 7, 2015, Google made a huge change to the “Map Pack” and this is impacting MOST businesses. You see, Google changed this set-up so that desktop users would have the same experience as mobile users. This is a HUGE change, meaning that instead of seven results appearing in the search, there will only be three. In fact, we’re calling this the “Snack Pack” in the marketing community. How This Affects You It should always be your goal to be in the “Map Pack” section of Google as this area receives much of the clicks, which results in traffic (and new customers) for those businesses showing up here. As you may have guessed, with Google reducing the number of total businesses located in this area to less than HALF of what it was before, getting to the top just became MUCH more competitive. This change made by Google means that it’s much more important to make your website stand out among the competition more than ever before.   The Other Changes In addition to reducing the amount of companies that appear in the Google map pack, some of the other changes that have been incorporated into this new search update are the ways that a company in the top three (and further down in the ‘see more’...