In this day and age, social media has taken over by storm. It’s an outstanding way for businesses such as Spark Local Marketing in Greenville, SC to gain exposure, drive traffic, obtain loyal customers, and produce leads and sales. Out of all the social media platforms, it’s no surprise that Facebook remains the platform of choice for most marketers. In fact, you’re truly missing out if
you’re not already advertising on Facebook as it’s one of the cheapest and easiest ways to build your brand and increase demand for your products and services in 2016. Not to mention the billions of potential customers to be easily accessed and targeted, Facebook is too big for any business to ignore. If you’re still on the fence, check out these five reasons you need to start using Facebook Ads now to give you major success in 2016.
1. Facebook Captures Your Audience
One of the reasons your business should be using Facebook Ads RIGHT NOW is that on Facebook alone, the average American spends about 40 minutes liking and sharing content. In fact, Facebook users “Like” over 4.1 million posts, comments, status updates, and photos every minute!
Just imagine the amount of people that could see your advertisements and “Like” and “Share” them. Talk about a great way to reach your customers and have them spread the word for you!
2. Facebook Organic Reach is Dead, but Facebook Ads Are Alive and Surprisingly Inexpensive
Unfortunately, the days of free organic reach on Facebook are dead and gone. Today, an average of less than .5 percent of your fans will actually see your posts. That is, unless you pay for to advertise which is luckily super cheap.
Facebook Ads can reach any target market you’d like at a fraction of the cost of other online marketing tactics. They make it easy to work with a budget because you can set a daily allowance. Basically, you pick your budget! And if you keep a clear focus and strategy like the experts at Spark Local Marketing in Greenville, SC have mastered, you’ll be amazed by how cost-effective Facebook Ads can be.
3. Facebook’s Targeting Capabilities Are Exceptional
It’s incredible how detailed you can get in building your target audience on Facebook. In fact, you can target anyone you’d like to even if it’s the President of the United States. Businesses can select their target audience by behaviors, demographics, connections, age ranges, languages, locations, life events, and more, making it easy to avoid wasting the advertising budget on anyone that’s not in the market for the business’s products or services. Get your message in front of the consumers that actually want to hear it and it’s a game changer!
4. Facebook Remarketing Is Powerful In Growing Your Business
Facebook remarketing ads are just as, if not more important than the regular Facebook ads because they are distributed only to the people who have already shown interest in your company by either visiting your website, using your mobile app, or provided you with their email address.
Remarketing ads have been proven to multiply engagement rates by three as well as double conversion rates. They are extremely powerful and give you a much stronger chance in closing a sale.
5. Facebook Can Easily Convert Visitors to Leads, and Leads to Customers
If you’ve found an audience that has a great conversion rate, Facebook allows you to clone it for a “lookalike audience” that will reach a similar, but new audience that is highly likely to also find interest in your company.
Attracting more traffic to your website is a nice start, but you’re going to want more… more leads, and more sales. In order to do this, you’ll want to tag your website visitors with a cookie to help build your remarketing audience.
Once you’ve gathered your leads, you can apply behavioral and demographic filters on your audience which will allow you to target your Facebook Ads to not only a tailored group of consumers who have interest in your products or services, but also a group that has actually checked out your website recently. On top of that, you’ll be able to target only people who can afford your products and services. All of this specific targeting will amplify your conversions of leads to sales and make you much more profitable.
So if you’ve been avoiding “hopping on the bandwagon” of Facebook Ads, you might want to reconsider. It doesn’t take much investment to be able to get your message in front of thousands of qualified leads, which can bring your business major success in 2016. Give it a try- not much to lose, but so much to gain!