4 Easy Tips For Creating a Successful Small Business Website

4 Easy Tips For Creating a Successful Small Business Website

For small business, having a professional website is non-negotiable. A website is your single most valuable tool for establishing your brand, capturing leads and nurturing customers to the point of conversion. As a small business, there’s a lot riding on the quality and performance of your web design. Unfortunately, there are still many small businesses out there who are attempting to tread water without the benefit of a well designed website. This is a mistake, but it’s easy to see how it happens. Web design is complex, overwhelming and if it’s not your area of expertise, you likely have no idea where to begin. So, where do you start? Take a deep breath, take it slow and develop a web design strategy that includes these 4 tips for creating a small business site that your audience will love.   Breathing Room A mistake that some businesses make with their web design is that they try to accomplish too much. This isn’t to say that you shouldn’t have high expectations for your site, but you don’t want to cram your web pages so full that it leaves the visitor without a visual point of focus.   Instead, choose web design that has a clean, fresh appearance. Avoid clutter and include enough “white space” to provide your visitors with a clear visual path to follow around your page. Clean design is also best from a mobile perspective, which brings us to our next point.   Responsive Design It’s important for both user experience and search engine optimization that your site be able to meet the demands of the mobile consumer. Responsive...
What Digital Agencies Do to Maintain Focus on Their Clients

What Digital Agencies Do to Maintain Focus on Their Clients

If there’s one thing that the past few years have taught us, it’s that every business needs a strong, effective digital strategy to survive. Most business owners realize this, and it has become even easier for them to piece together a strategy on their own, without the help of a digital agency. While those of us in the industry know that the services of agencies are important and still very relevant, the challenge has become communicating this to an audience that has become increasingly independent. The most important things that an agency can promote for overcoming this hurdle are the personalized service, value and innovation that they bring to the table. In order to accomplish this, agencies need to be client focused, with a keen eye on what matters most to their clients. Here are a few things for agencies to keep in mind when they want to win over clients and establish themselves as valuable members of their teams. Rethink the End Goal As an agency, you know firsthand how important it is to constantly monitor campaigns, measure their success and make changes where needed. Metrics like customer engagement and UX mean a lot from your perspective, but your clients are probably more focused on the larger goal of boosting their bottom line. Agencies can help keep the focus on their clients by providing them with the information that is most likely to influence their decision making processes. For them, knowing their engagement rates is great but what they really want to know is how the digital strategy that’s been created for them is impacting their bottom line...
What Not to Do with Content and SEO

What Not to Do with Content and SEO

If you’ve devoted any amount of time to optimizing your online presence, you’ve without a doubt encountered endless advice about all the things you should be doing to get SEO “right”. Unfortunately, there’s not much out there about what you might be doing wrong and it could be damaging your chances at gaining any traction in the digital world. To help gain more visibility and traffic online, here are four things you should never be doing with SEO and content marketing strategies.   Taking Shortcuts with Keyword Optimization   Even with shifting priorities in Google’s algorithm, keywords will always remain relevant to SEO. We’re willing to bet that you already know that the right keywords help you get noticed. But, what you might not be getting right is how you’re using them. We know that at least half of search engine queries are 4 words or longer. If you’re stuck in a rut of using one or two keywords per page or piece of content, you’re not even close to optimizing your keyword strategy. Consumers today have become more savvy about how they search online. They’re using longer phrases and more detailed words to communicate what they’re looking for. The rise of voice search has contributed to this as well, to the point that longer phrases that match natural language patterns are winning out over the old standard approach to keywords.   Not Going Deep Enough with Content   Content is an essential delivery vehicle for your brand’s message and the value you provide to your market. Taking a wimpy approach to content marketing is like putting someone on...
3 Ways to Help Your Agency Create a Winning Marketing Plan

3 Ways to Help Your Agency Create a Winning Marketing Plan

You want your business to be successful and there’s one thing that you absolutely need for that to happen – customers. The problem that many businesses face isn’t a lack of a market who can be nurtured into customers, but that they don’t have a plan in place for reaching out to them. A marketing plan is the strongest tool you can have for connecting with your target audience and unfortunately, many businesses don’t have one. The U.S. Small Business Association estimates that about half of small businesses don’t have a marketing plan and nearly 20% of larger businesses are trying to navigate their way to success in the dark without a plan as well. Considering that a strong digital presence is something that’s so important today, a marketing strategy is a must. Don’t worry, a marketing agency can assist with this but there are some ways that you can help them and ensure that you’ll end up with a results driven strategy that works. Get to Know Each Other In order to create a marketing plan with an agency, the two of you need to have a relationship. If someone is promising you results based on a set of strategies that are “proven” to work but hasn’t taken the time to get to know you or your business, it’s a sure sign that they’re not going to generate the results you’re looking for. The agency you work with should want to get to know you, learn about your goals – both short term and long term, and want to know as much as possible about the audience you...
Why UNAP is Important for Your Business

Why UNAP is Important for Your Business

The world of digital marketing is filled with enough acronyms to make your head spin. Even if you’re new to optimizing your presence online, you’ve no doubt encountered the classics – like SEO, PPC, ROI, etc. While all these have a place in building up your business in the digital landscape, UNAP is one of the most important for also securing foot traffic through your door. Never heard of UNAP before? Let us tell you all about it and why it’s important for your business.   What Is UNAP?   UNAP stands for Universal (or URL) Name, Address and Phone number. It’s essentially an acronym for all of your essential contact information. Except for the URL, the UNAP sums up all the reasons why businesses loved their Yellow Pages listing in days gone by. There are multiple reasons that having easily accessible UNAP information is important for your business, but before we get into that, it’s necessary to first talk about the need for consistency.   UNAP Consistency and SEO   Having your UNAP information available on the top internet directories is a major step in the right direction for local SEO. The only problem is that your information might be out there in places you aren’t even aware of, and some of it might not be accurate. This is a huge ding to your SEO strategy because both search engines and your audience are looking for signals that you’re the real deal. Consistency across all your listings provides a level of trust that’s necessary for search engine approval and also for establishing validity with your local audience. Whether...