5 Reasons to Start Using Facebook Ads to Grow Your Business

In this day and age, social media has taken over by storm.  It’s an outstanding way for businesses such as Spark Local Marketing in Greenville, SC to gain exposure, drive traffic, obtain loyal customers, and produce leads and sales.  Out of all the social media platforms, it’s no surprise that Facebook remains the platform of choice for most marketers.  In fact, you’re truly missing out if you’re not already advertising on Facebook as it’s one of the cheapest and easiest ways to build your brand and increase demand for your products and services in 2016.  Not to mention the billions of potential customers to be easily accessed and targeted, Facebook is too big for any business to ignore.  If you’re still on the fence, check out these five reasons you need to start using Facebook Ads now to give you major success in 2016. 1.       Facebook Captures Your Audience One of the reasons your business should be using Facebook Ads RIGHT NOW is that on Facebook alone, the average American spends about 40 minutes liking and sharing content.  In fact, Facebook users “Like” over 4.1 million posts, comments, status updates, and photos every minute! Just imagine the amount of people that could see your advertisements and “Like” and “Share” them.  Talk about a great way to reach your customers and have them spread the word for you! 2.       Facebook Organic Reach is Dead, but Facebook Ads Are Alive and Surprisingly Inexpensive Unfortunately, the days of free organic reach on Facebook are dead and gone.  Today, an average of less than .5 percent of your fans will actually see your...

Google Snack Pack – What You Need to Know

The New Google Snack Pack and What it Means to You For many years, when someone searched for a business or a service on their desktops, seven results would appear in what is called the “Map Pack” section. These results included addresses, phone numbers, reviews, and the company’s website. We noticed that on August 7, 2015, Google made a huge change to the “Map Pack” and this is impacting MOST businesses. You see, Google changed this set-up so that desktop users would have the same experience as mobile users. This is a HUGE change, meaning that instead of seven results appearing in the search, there will only be three. In fact, we’re calling this the “Snack Pack” in the marketing community. How This Affects You It should always be your goal to be in the “Map Pack” section of Google as this area receives much of the clicks, which results in traffic (and new customers) for those businesses showing up here. As you may have guessed, with Google reducing the number of total businesses located in this area to less than HALF of what it was before, getting to the top just became MUCH more competitive. This change made by Google means that it’s much more important to make your website stand out among the competition more than ever before.   The Other Changes In addition to reducing the amount of companies that appear in the Google map pack, some of the other changes that have been incorporated into this new search update are the ways that a company in the top three (and further down in the ‘see more’...

Google About to Spank the Hands of Those Not Having a Mobile Website

Is Your Website Mobile Friendly?  If Not You’re Going to Lose Customers! Google makes hundreds of search algorithm changes each and every year with a few of them being MONSTER changes which have a significant impact on business websites.  Well Google has announced that beginning on April 21st of 2015, that the changes they will be making will have a “Significant Impact” on all websites.  Those which are mobile friendly will get a boost, those which are not….well they are going to see a significant fall of of traffic due to being penalized by Google for not following best practices. In a recent blog post, Google stated that there will be an increased weight given to how mobile friendly a website is.  Per the post “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” For those business owners who have been putting off improving the mobile usability of their website, NOW IS THE TIME.  Many are speculating that this will have equal if not more impact as the Panda and Penguin updates in recent years.  By the way, those both had MAJOR impact to how well your website ranked based on a number of factors. So starting April 21st, if your site isn’t mobile ready….you may be out of luck getting the volume of customers you are now. Some tips to give you the best chance of maintaining or even increasing your Google page rank come April 21st: Google has...

Google Pigeon Update – What It Means To Your Business

What Happened? As many of you know, Google is working all the time on providing its users the best search engine results.  In order to do this, Google makes 500 – 600 algorithm updates each year with one or two major updates included in that.   On July 24th, it appears that Google made some changes to its local ranking algorithm. Currently called “Pigeon” by Search Engine Land, this new algorithm update is the largest one since last year’s Humming bird update and is ruffling some feathers per say. What the industry is seeing is that this update is affecting brick and mortar businesses than online retailers via modifying local directory listings.  What we’re finding is that search results seem to be more closely related to traditional search rankings.  It appears that Google is relying less on its Google Places listings as many business owners are seeing their map rankings lowering in the search engine result pages.  There has been some speculation that part of the reason for this change is due to the “Yelp Issue” noticed back in 2012 with the release of Google Places.  Many felt that Google was manipulating results to place its Google Places results ahead of other directories such as Yelp.  Many are finding with the new Pigeon update that Yelp and other directories are listing higher in the search engine ranks.   How Does Google’s Pigeon Update Affect My Business? There are pros and cons with any of Google’s update.  If your business has been following Google’s best practices regarding their off page search engine optimization and citation listing creation then this can be a...