How Does Website Speed Affect SEO

by Scott Meadows | Nov 30, 2021 | Info Article

You May Be Asking – How Does Website Speed Affect SEO? People ask us all the time, “Does Website Speed Affect SEO”.  When an individual uses Google to search for something, they want their question answered quickly. They don’t have time to wait around on a website that takes forever to load.  Instead of waiting, they’ll typically go on to the next website, meaning you’ll lose that potential customer to a competitor. How do you rank your website on Google? Is it good enough to just post content or should you be doing something else? You might not believe how much page speed affects SEO. Google’s Panda update was designed to weed out sites with thin content and poor usability, but the other side of that coin is how page speed affects SEO. Page load speed (and overall site speed) is a crucial component of user experience. When does page speed affect SEO? Google tends to reward websites with faster load times with higher rankings on its search engine.  Higher rankings equal more traffic.  More traffic equals more conversions.  More conversions equal more revenue for your business. What is Page Speed? While it is pretty self explainatory, Page Speed is how quickly your website page completely loads onto a device, whether that’s a laptop, mobile phone, or tablet.  Each page of your website can load at a variety of quickness due to several different factor including server load, network latency, amount of content, scripts, plugins, the size and number of images used on the page, just to name just a few. A slow website can have a huge impact...

Online Reputation Checklist

by Scott Meadows | Mar 9, 2021 | Info Article

Reputation Management Checklist First – Watch This Video for an Overview     Why Do You Need To Pay Attention to Your Online Reputation? The online reputation of your business can’t be overestimated!  Any time consumers are trying to make a purchasing decision they check for reviews online for products and services they are interested in across multiple resources. 90% of consumers say online reviews impact their decisions! That means even if your business is listed first in search engine results but your competitor has a higher reputation rating, 56% of consumers would prefer the business with a better rating than yours! Moreover, there is a 6.5% increase in sales for every 0.5 a point increase in business reputation star rating! If your goal is to get more sales, your reputation growth strategy should be the main focus of your marketing efforts! What Steps Should You Take? We will help you make sure that you have a good grip on your reputation with this comprehensive step-by-step checklist! BONUS: It includes actionable links to get the things done! Know What Your Customers Find About Your Business Online ⬜ Google Your Business Name to Find All The Mentions About Your Business Online ⬜ Check Google Maps for Directions and Details About Your Business ⬜ Search Your Business Name + Reviews on Google, Yahoo, Bing to find all the reviews ⬜ Review Major Directories That Show Feedback For Your Business like Better Business Bureau, Yelp, YellowPages, SuperPages, InsiderPages, CitySearch, Foursquare, Yellowbook, etc. ⬜ See What Reviews or Recommendations Are Visible Across Social Media For Your Business: Facebook, Twitter, Instagram, LinkedIn, etc. Track...

Creating Customers Out of Missed Calls

by Scott Meadows | Nov 3, 2020 | Tips

You’re Losing Potential Customers and It’s Not Your Fault!!!   Let’s face it, when you own a business, you’re going to miss some calls unfortuntely. What’s unfortuante in today’s world is that a missed call is a missed opportunity. Prospects today EXPECT you to answer your phone when they call. When they can’t reach you, they’re calling your competition….You’ve just lost this potential sale. Well we’re here to tell you there is a way to reengage those callers who don’t leave a message or who call and hang up after too many rings.   Watch the short video below to see how we’re doing it....

4 Easy Tips For Creating a Successful Small Business Website

by Scott Meadows | Mar 6, 2019 | Tips

For small business, having a professional website is non-negotiable. A website is your single most valuable tool for establishing your brand, capturing leads and nurturing customers to the point of conversion. As a small business, there’s a lot riding on the quality and performance of your web design. Unfortunately, there are still many small businesses out there who are attempting to tread water without the benefit of a well designed website. This is a mistake, but it’s easy to see how it happens. Web design is complex, overwhelming and if it’s not your area of expertise, you likely have no idea where to begin. So, where do you start? Take a deep breath, take it slow and develop a web design strategy that includes these 4 tips for creating a small business site that your audience will love.   Breathing Room A mistake that some businesses make with their web design is that they try to accomplish too much. This isn’t to say that you shouldn’t have high expectations for your site, but you don’t want to cram your web pages so full that it leaves the visitor without a visual point of focus.   Instead, choose web design that has a clean, fresh appearance. Avoid clutter and include enough “white space” to provide your visitors with a clear visual path to follow around your page. Clean design is also best from a mobile perspective, which brings us to our next point.   Responsive Design It’s important for both user experience and search engine optimization that your site be able to meet the demands of the mobile consumer. Responsive...

What Digital Agencies Do to Maintain Focus on Their Clients

by Scott Meadows | Feb 11, 2019 | Uncategorized

If there’s one thing that the past few years have taught us, it’s that every business needs a strong, effective digital strategy to survive. Most business owners realize this, and it has become even easier for them to piece together a strategy on their own, without the help of a digital agency. While those of us in the industry know that the services of agencies are important and still very relevant, the challenge has become communicating this to an audience that has become increasingly independent. The most important things that an agency can promote for overcoming this hurdle are the personalized service, value and innovation that they bring to the table. In order to accomplish this, agencies need to be client focused, with a keen eye on what matters most to their clients. Here are a few things for agencies to keep in mind when they want to win over clients and establish themselves as valuable members of their teams. Rethink the End Goal As an agency, you know firsthand how important it is to constantly monitor campaigns, measure their success and make changes where needed. Metrics like customer engagement and UX mean a lot from your perspective, but your clients are probably more focused on the larger goal of boosting their bottom line. Agencies can help keep the focus on their clients by providing them with the information that is most likely to influence their decision making processes. For them, knowing their engagement rates is great but what they really want to know is how the digital strategy that’s been created for them is impacting their bottom line...