Google About to Spank the Hands of Those Not Having a Mobile Website

Is Your Website Mobile Friendly?  If Not You’re Going to Lose Customers! Google makes hundreds of search algorithm changes each and every year with a few of them being MONSTER changes which have a significant impact on business websites.  Well Google has announced that beginning on April 21st of 2015, that the changes they will be making will have a “Significant Impact” on all websites.  Those which are mobile friendly will get a boost, those which are not….well they are going to see a significant fall of of traffic due to being penalized by Google for not following best practices. In a recent blog post, Google stated that there will be an increased weight given to how mobile friendly a website is.  Per the post “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” For those business owners who have been putting off improving the mobile usability of their website, NOW IS THE TIME.  Many are speculating that this will have equal if not more impact as the Panda and Penguin updates in recent years.  By the way, those both had MAJOR impact to how well your website ranked based on a number of factors. So starting April 21st, if your site isn’t mobile ready….you may be out of luck getting the volume of customers you are now. Some tips to give you the best chance of maintaining or even increasing your Google page rank come April 21st: Google has...

Google Pigeon Update – What It Means To Your Business

What Happened? As many of you know, Google is working all the time on providing its users the best search engine results.  In order to do this, Google makes 500 – 600 algorithm updates each year with one or two major updates included in that.   On July 24th, it appears that Google made some changes to its local ranking algorithm. Currently called “Pigeon” by Search Engine Land, this new algorithm update is the largest one since last year’s Humming bird update and is ruffling some feathers per say. What the industry is seeing is that this update is affecting brick and mortar businesses than online retailers via modifying local directory listings.  What we’re finding is that search results seem to be more closely related to traditional search rankings.  It appears that Google is relying less on its Google Places listings as many business owners are seeing their map rankings lowering in the search engine result pages.  There has been some speculation that part of the reason for this change is due to the “Yelp Issue” noticed back in 2012 with the release of Google Places.  Many felt that Google was manipulating results to place its Google Places results ahead of other directories such as Yelp.  Many are finding with the new Pigeon update that Yelp and other directories are listing higher in the search engine ranks.   How Does Google’s Pigeon Update Affect My Business? There are pros and cons with any of Google’s update.  If your business has been following Google’s best practices regarding their off page search engine optimization and citation listing creation then this can be a...

Social Media Marketing – Be Social, Gain Customers

So first, what is Social Media Marketing?   Social Media Marketing is defined as using social media sites such as Facebook, Twitter, LinkedIN, Google+, etc to build traffic to your website through engaging with customers.  This form of marketing is becoming more and more important for small business to implement and take advantage of. Why is Social Media Marketing so important?  First lets look at some pretty staggering statistics: Facebook users have 254 friends on average Twitter users have 126 followers on average LinkedIN users have 141 connections on average The numbers above may not seem like a lot of exposure potential.  Let’s take a look at what is possible.  Say a business is using social media marketing and they have the average number of followers listed above.  Your business would be delivering your message to a minimum of 521 people in your immediate network.  That isn’t too shabby for a few minutes worth of work – But what if your immediate network also had the average number of followers and your message was so compelling that 10% of them re-posted your message.  How many people would that be?  Let’s again assume that their immediate network has the average number of followers (521).  So 10% of your original followers list post out to their followers, that’s 52.1 (10% of 512) x 521 = 27,144.1 people or potential customers.   So you can see how your message can become VIRAL.  What about if those potential customers liked the message which was posted by the person they followed, think about if they shared the message as well. In the example above 10% is a...

Top Marketing Tactic? Online Marketing

Online Marketing –  The Top Marketing Tactic Working Today We were reading a great article on NetworkSolutions.com regarding what Marketing Tactics are providing the highest return on investment these days.  While the statistics were drawn from polling more than 150 business to business companies (B2B), we think the trends they found weren’t just for B2B companies, but apply to business to customer (B2C) companies as well.  We weren’t surprised to see that Online Marketing was at the top of the list. What the data showed from these polls was that the Marketing Tactics which were working best for B2B companies were (in the following order): Online Marketing Email Marketing Trade Shows and Events Public Relations Advertising Direct Mail Telemarketing The article mentioned that four of the top five marketing tactics which B2B companies are using online are centered on Website Development, Email Marketing, Social Media Marketing, and Search Engine Optimization (SEO).  B2B businesses are making the transition to Online Marketing, knowing that their customers are no longer looking to the phone books, newspapers, radio, or TV to find  goods and services.  They, like us, are going to where that information is plentiful, we’re all going online. Based on these findings, businesses of all types need to focus their attention on Online Marketing if they haven’t already.   We’re finding more and more that those companies who are staying connected with their customers, are using Online Marketing (also called Internet Marketing)  Customers are looking for a more enriched experience, they want to see pictures or video of your goods or services, they want to get to know you and your staff, and they like to see bios of your...

Marketing in the New World – 4 Easy Steps

Marketing for Small Business Doesn’t have to be Difficult Business Marketing requires a strategy that not only simplifies your effort but saves serious amounts of time and money. There are many ways for you to begin promoting your small business online and offline: guest blogging, social media, networking, speaking, introduction letters, seminars, and workshops.  All fantastic and easy to leverage tools for you to get the word out about your business and to build a loyal following You must understand why you use a selected channel. It is not okay to join to Twitter or LinkedIn because all the others has been doing it,  you’ll need to set goals that can then determine which marketing channels / activities can get ideal results. Here are 4 steps to assist you in creating an online marketing strategy which produces results The first step: Identify your low hanging fruit You should know who your warm prospects are. Be absolutely clear on who is ready for your services NOW. There isn’t any point pitching to people who aren’t ready to be plucked. The result of not identifying an ideal prospect is a marketing and social network waste of time and will not CONVERT well into profits. It is always easier to use a smaller list and network that converts than a large list and network that’s irrelevant. To recognize your ideal prospects: a. Be clear on who exactly it really is;  Who needs you and your service.  Are you targeting selling to businesses or are you a business to customer service? What is your ideal customer?  If a business, what size of business,...