by Scott Meadows | Jul 13, 2016 | Industry News
In this day and age, social media has taken over by storm. It’s an outstanding way for businesses such as Spark Local Marketing in Greenville, SC to gain exposure, drive traffic, obtain loyal customers, and produce leads and sales. Out of all the social media platforms, it’s no surprise that Facebook remains the platform of choice for most marketers. In fact, you’re truly missing out if you’re not already advertising on Facebook as it’s one of the cheapest and easiest ways to build your brand and increase demand for your products and services in 2016. Not to mention the billions of potential customers to be easily accessed and targeted, Facebook is too big for any business to ignore. If you’re still on the fence, check out these five reasons you need to start using Facebook Ads now to give you major success in 2016. 1. Facebook Captures Your Audience One of the reasons your business should be using Facebook Ads RIGHT NOW is that on Facebook alone, the average American spends about 40 minutes liking and sharing content. In fact, Facebook users “Like” over 4.1 million posts, comments, status updates, and photos every minute! Just imagine the amount of people that could see your advertisements and “Like” and “Share” them. Talk about a great way to reach your customers and have them spread the word for you! 2. Facebook Organic Reach is Dead, but Facebook Ads Are Alive and Surprisingly Inexpensive Unfortunately, the days of free organic reach on Facebook are dead and gone. Today, an average of less than .5 percent of your fans will actually see your...
by Scott Meadows | Jan 13, 2015 | Industry News
Businesses that continue to survive, whether they’re small to medium companies or major enterprises that have been in the market for years, owe their success to effective strategies used to promote their products and services. One of these methods is search engine optimization (SEO), which is responsible for generating traffic to many websites and increasing businesses’ ROI. Importance of SEO SEO is a valuable strategy as it provides the information consumers need and makes it convenient for them to access products and services. In South Carolina, for instance, businesses such as hotels, wedding facilities, and camps could greatly benefit from search engine optimization in Greenville, SC, to attract new customers and retain the ones they’ve worked with. Although SEO techniques may take some time to generate remarkable outcomes, businesses should start taking advantage of this strategy early so it could contribute to their bottom line. Companies should also keep pace with the latest trends in the internet marketing industry to consistently boost their ranks and improve revenues. In a piece by John Rampton, for Forbes.com, he points out that SEO is evolving as rapidly as advancements in technology, so companies must take advantage of SEO trends to be distinct from their competitors. SEO trends for 2015 Three important trends in SEO which are predicted to continue in 2015 are mobile optimization, localization, and quality content. With the convenience that smartphones provide to people of various age groups, creating and utilizing websites for mobile devices would be relevant not only for this year but also for years to come. After all, predictions in the industry state that this trend is...
by Scott Meadows | Dec 24, 2014 | Industry News
Search Engine Optimization (SEO) is one of the tools used in internet marketing by companies to generate traffic to their websites and improve their online visibility. To be able to create traffic, websites require proper optimization of keywords and the implementation of other search engine-friendly strategies. By organically increasing traffic to websites, businesses are able to raise their revenue from users who visit their page and who are then converted into paying costumers. Continuous user visits increases the company’s organic search engine rankings, which eventually boosts their credibility online over their competitors as the company’s website is pushed to the top of search engine results pages (SERPs). With the constant developments and updates in technology, it is important for businesses that use SEO to keep up with the latest trends to further improve their success. Nate Dame, a columnist of Search Engine Land gave some tips on how companies can boost their SEO techniques for 2015. The year 2015 is nearly upon us, and every marketing department is forecasting and planning how to make a new splash next year. How is your SEO strategy looking? Now is a good time to dust off your (possibly outdated) SEO strategy and get it ready for the new year. Make sure it’s pointed at the right goal, and make sure that goal is understood and adopted across the entire organization: Google says the user is in charge, so — yep, you guessed it — the user is in charge! Be Guided by Rules Major search engines have their own set of rules to avoid unnecessary spamming of keywords and links. This...
by Scott Meadows | Dec 19, 2014 | Industry News
Heads up, companies and small businesses: just in case you haven’t heard, Facebook will begin limiting the number of promotional posts starting this January, meaning you’ll have to pay to get your advertisements posted on their site. This is part of their aim to improve user experience after surveying thousands of people saying that they were already tired of seeing promotional posts on their feed. Facebook might have been an effective medium in promoting your business, but Kimanzi Constable, contributor for Entrepreneur.com, says that relying too much on social media might be detrimental to your marketing strategy rather than beneficial: When you build a large social media following, you have to realize that those people are their customers, not yours. They may be following you, but that social media platform has complete control of what they see and do. Building your business on someone else’s platform has led to the downfall of many entrepreneurs. Since these social media platforms are businesses themselves, it might not be wise to rely too much or solely on social media marketing. Instead, Kimanzi Constable has suggested a diverse online marketing strategy, which you can utilize in the coming year: When SEO started to decrease, savvy entrepreneurs pivoted because they weren’t too dependent on any one strategy. These same entrepreneurs will also weather the changes on social media and whatever is the next “big thing.” Putting all your eggs in one basket is recipe for disaster. Social media marketing should be one part of a unique, and diverse marketing strategy. If that part of the strategy starts to decrease, you pivot instead of...
by Scott Meadows | Dec 18, 2014 | Industry News
Many businesses are already aware of social media—most may even be an active participant in them. Those with websites could even be practitioners of search engine optimization (SEO). Although social media and SEO strategies may seem disparate, both can actually be used hand-in-hand to improve your business’s search engine rankings. As stated by Dave Lloyd in his blog post for Adobe’s Digital Marketing Blog: The marriage of search and social is powerful indeed. While it’s still developing, we should expect it only to get more complex and relevant. That means smart SEOs and marketers will start now to learn the subtle and more direct ways social can support your search engine results. Ask a Greenville, SC marketing expert and he’ll tell you: Social media is influencing SEO more and more with each passing day, and getting ahead of the learning curve can mean massive growth for your company and leaving your competition behind. Take a look at how social media and SEO overlap and how the former can contribute to the overall organic success of your SEO efforts. Links Being active on social media can make your brand or website content more familiar to the public. This increase in awareness can be transformed into links or “shares”. Such links contribute to your website’s overall link profile, which eventually enhances its SEO impact. Search Queries Since social media helps you increase overall awareness about your brand, more people will likely become curious about it and search for it. Once search queries about your brand increases, Google will view your brand as more popular and well-known, and award your site and...
by Scott Meadows | Dec 17, 2014 | Industry News
When it comes to market research, the Internet is such a practical tool to use. In fact, you may already be doing it without knowing—keyword searches, asking customers for input—even reading trade journals and research statistics relevant to your industry already constitutes online market research. Other tools, such as questionnaires and feedback forms, can also help you gather information about your market. Primary Online Research Methods and Tips Indeed, the Internet brings a wealth of additional resources to help business owners conduct low-cost (sometimes free) market research. Of course, you’re going to need the help of Greenville, SC web design professionals to harness these resources effectively. In a recent article, Business 2 Community’s Alex Pejak presented “8 Tips for Conducting Effective Market Research Online”. Below are four of them: Instant Community An instant community provides very quick consumer feedback, reducing the time needed for research from weeks or months to just a few days. Polls and Surveys With polls and surveys, you can structure your research more effectively and collect specific information needed in your marketing campaign. Polls and surveys collect information that is more reliable as it explores several aspects relevant to your market research. Social Media Social media sites such as Twitter and Facebook have proven useful as online market research channels. Researchers can gain access to useful information about their products in a very short amount of time. Online Focus Groups With online focus groups, pre-selected candidates take part in a discussion that is crafted around a series of research questions. The participants in this kind of research interact...
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