How to Avoid These Common Mistakes on Web Design in Greenville, SC

Having a website for your business could greatly help in spreading the word about the services and products you offer, particularly since everyone is now turning to the Internet to search for things they need and information they seek. At first, you might be tempted to go all out and have your Greenville, SC web design experts create a sophisticated-looking website, but looks won’t matter if you fail to get your message across by filling your site with boring content or using complex methods. The first thing you have to know about website design is that it has to be user-friendly and simple; its core focus is your brand and what you have to offer. In setting up a website for your business, with the help of Greenville, SC web design companies like Spark Local Marketing, be mindful of the following common mistakes business owners commit and know how you can avoid them. Technical aspects People are after an easy experience when navigating your website, so don’t EVER deactivate the “Back” button or bring your site visitors to multiple new windows. Deactivating the “Back” button prevents users from going back to their page of origin, causing them to get lost or confused on the site as they struggle to return to a favored page. Bombarding them with several windows as they weave through your site, on the other hand, could slow down their computer’s response and load speed. Content Keyword-heavy content is a thing of the past; keywords are no longer the main components for raising your site’s search rankings. Also, while you might have a way with words,...

Advertising Agencies in Greenville, SC: Why You Should Work with One

All businesses use different marketing strategies, whether traditional or online, to achieve their goals in terms of increasing their sales and revenue, improving branding, and expanding their target market. One technique on how these objectives can be accomplished is by having various campaigns that advertise the company’s products and services. Advertising agencies work with clients from different industries to develop and provide effective advertising campaigns that would promote them and make an impact on their targeted market. In an article by David Ingram for the Houston Chronicle, he gave a few reasons why hiring an advertising agency is beneficial for businesses: An advertising agency is a professional service provider that develops and administers advertising campaigns for businesses of all sizes. Advertising agencies are highly specialized in creating advertisements for traditional media as well as emerging technology, such as internet video and social networks. Agencies can act as full-service boutiques, handling a campaign every step of the way, or they can perform contract work on a specific portion of a campaign, such as advertisement design. Financial Savings Hiring an advertising agency can be quite costly, but it can also help companies avoid other expenses. This is also beneficial if business owners don’t have enough knowledge on advertising. If a certain company is hesitant on hiring an agency to do work for them and insists on adding a new department for their operations instead, it would only cost them more in the long run. Hiring professionals allows business owners to dedicate their time and focus more on other vital business tasks. Established Network Prominent advertising agencies in Greenville, SC usually connect...

Instagram as Effective Greenville, SC Marketing for Your Business

Insta-what? Yes, Instagram, a platform known for #selfies and #ootds, can actually help in boosting up the online presence of your business while creating a human side to your enterprise. You might be focused too much on using Facebook or Twitter for your online marketing strategy, but now that Facebook is limiting promotional posts beginning this January (meaning you’ll have to pay for promotional content), engaging customers may become a challenge. What really are the factors involved in marketing your business on Instagram? Liku Zelleke from Top Ten Social Media has listed down these few things that make Instagram one of the best platforms in online marketing: One of the best ways a business can create a great following is by making sure the public knows the community behind the brand. Posting pictures of the people that drive the business makes it more familiar to the general public. The “family” image goes very far. This is especially true in the business’ early years or when it is still dealing with customers in a relatively small community. Nothing builds loyalty better than the sense of knowing the people behind the business. Putting a human face to brands, especially for small businesses, continues to be a trend and will still be relevant this coming year, and social media has caused all this. With social networking sites connecting people, brands have realized that they can encourage positive interaction between them and their potential customers. That’s not all, however, because an effective Greenville, SC marketing strategy acknowledges that a visual content can also be effective in building up your brand: There are businesses...

Customer Ratings and Reviews: How They Affect Local SEO in Greenville

When you’re out to try a new product or service, whose opinion and recommendations would you trust most? That of the business owner, or that of a former client who has firsthand experience? Of course, given how modern consumers arrive at purchase decisions, the latter’s feedback takes precedence—and this makes customer reviews important to businesses. In fact, due to the significance of customer reviews and ratings, even search engine optimization in Greenville, SC and other areas, particularly SEO campaigns aimed to promote local businesses, consider online feedbacks as critical elements that need to be constantly monitored and managed. An article by Amanda DiSilvestro posted at Yahoo! has this to say: Online reviews have always been a part of Google and good business management, but just recently Google has really started ramping up places you can features reviews. Based on some of these moves […], it seems that business reviews are going to be more important than ever in 2014. Small business owners need to make sure they’re taking advantage of all the different review options, making efforts to earn quality reviews, and communicating with the team about updating and managing comments. Fortunately, business owners can rely on leading Greenville SEO companies like Spark Local Marketing to help them understand the relationship between consumer reviews and SEO. As a basic introduction, here’s what you have to know about online reviews and search engine marketing: Online Reviews and SEO—The Profitable Connection Google Values User-Generated Content Other than fresh and relevant content that can be found in your website or social media profile, it seems that Google’s hummingbird also favors user-generated content....

Greenville Internet Marketing Pros and Social Media Marketing Success

The widespread use of social media around the world has become so significant that it can no longer be ignored. 2014 statistics show that around 72% of all internet users are active on social media, with Americans spending about 16 minutes per hour on Facebook. It comes as no surprise, therefore, that a lot of businesses, including those in Greenville, S.C., also engage social media to promote themselves. Having a Facebook or a Twitter account may be easy enough, but ensuring its success is another matter altogether. Business 2 Community contributor Pam Dyer lists some useful pointers on creating a successful social media marketing campaign. Know Your Market Among the pointers given by Ms. Dyer is to know your audience. Find out which social media accounts they are interested in, and create accounts on these platforms. You can then list down your KPI’s or key performance indicators, and with these information, “write a social media marketing playbook”: The playbook should detail your KPIs, audience profiles, brand personas, campaign concepts, promotional events, contests, content themes, crisis management plan, etc. Make sure to tailor strategies that are unique to each of your social media channels. Schedule Updates In updating your accounts, you have to make sure that the content you add is relevant, informative, and is interesting to your audience. Ms. Dyer then gives this advice on updating your social media accounts: Set aside some time at the beginning of each week to prepare. Take 30-60 minutes to schedule tweets, Facebook posts, LinkedIn posts, Pinterest pins, and other social media content. Come up with some original ideas, links to your own content, and links to...

Tips on How to Use Pinterest for Greenville, SC Marketing Campaigns

A new website has netizens all over buzzing about it— a site that serves as a sort of “virtual bulletin board” where people can “pin” anything they find on the web that they intend to remember for years to come. That new website is Pinterest, a site that allows people to keep tabs on everything they find interesting on the web—from DIY home renovation to fashion ideas. Pinterest has not only captured the interests of typical web-goers, but also the local Greenville, SC marketing pros who recognize its potential as a business tool. It’s actually not surprising, considering that in 2012, e-commerce hub Shopify.com found that the average order value from Pinterest traffic was double that of Facebook at $80. The following excerpt from a Forbes article further strengthens the position that businesses should look at Pinterest as a new marketing asset: Not to add to that challenge (but we’re about to), the time has come for all small businesses to take a look at the new kid on the social media block, Pinterest. Realizing that you could be using Pinterest to engage with your online audience is a far different thing from knowing how. And even knowing how is sometimes a far cry from knowing how to best engage with them. If you’re already convinced to tap into Pinterest’s inherent marketing capabilities, here are a few tips. Plan your boards ahead – You have to make sure that everything you put into your account directly identifies your brand and perfectly suits your target customers and industry. Take Lowe’s’ Pinterest boards, for example: they have specific boards that cater...