What Digital Agencies Do to Maintain Focus on Their Clients

What Digital Agencies Do to Maintain Focus on Their Clients

If there’s one thing that the past few years have taught us, it’s that every business needs a strong, effective digital strategy to survive. Most business owners realize this, and it has become even easier for them to piece together a strategy on their own, without the help of a digital agency. While those of us in the industry know that the services of agencies are important and still very relevant, the challenge has become communicating this to an audience that has become increasingly independent. The most important things that an agency can promote for overcoming this hurdle are the personalized service, value and innovation that they bring to the table. In order to accomplish this, agencies need to be client focused, with a keen eye on what matters most to their clients. Here are a few things for agencies to keep in mind when they want to win over clients and establish themselves as valuable members of their teams. Rethink the End Goal As an agency, you know firsthand how important it is to constantly monitor campaigns, measure their success and make changes where needed. Metrics like customer engagement and UX mean a lot from your perspective, but your clients are probably more focused on the larger goal of boosting their bottom line. Agencies can help keep the focus on their clients by providing them with the information that is most likely to influence their decision making processes. For them, knowing their engagement rates is great but what they really want to know is how the digital strategy that’s been created for them is impacting their bottom line...

Incredible Benefits Hiring Website Design Greenville SC

In today’s business world, to stay competitive companies must have web design performed by professions. To make profits, not only do companies need to work hard but they need to work smart! Having a presence on the web is likely that businesses biggest strategy they can have. There is a vast amount of benefits from having a website that are both massive and vital to a business’s success. When searching for website design Greenville SC, they need to ensure it has important elements sites like theirs require. Strategic Plans Professional web designers come up with a strategic plan which is a one of their great strengths. With using this plan, designers put a focus on the business model and any goals and ambitions they have for the future. If long-term plans are to bring an entire business online, web designer Greenville SC can assist in laying the bricks and building the best way to move ahead ensuring all plans stay on course. High Quality Web Design Greensville SC Websites are like a front door to a company and having a good first impression for visitors is imperative. Many transactions happen via websites due to advent of e-shop and ecommerce. Therefore, a company’s website needs to be one that is well-thought of, high quality, and active, ready to serve all different preferences and tastes of the many customers that visit these type of sites. A team of web design Greensville SC is experienced and ready to build a website that delivers an excellent user experience. Content Development Content on websites is most important when thinking of web development and designing....

Marketing Firm Greenville SC Offer Excellent Help to Entrepreneurs

Using a good marketing firm Greenville SC may help an ecommerce business grow fast while also alleviating stress that entrepreneur may be suffering that owns that business. Majority of business owners want their company to grow and increase sale, expand their business into different or new segments, and market their business in new ways, and of course, increase sales. There are challenges that come with business growth. When a business grows, they have more sales, which leads to more orders to process, and brings them to more customer service responsibilities. Due to larger product lines, there is more inventory to keep track of, which bring more accounting to be done. With sale-generating, expanded marketing there might be some new options for advertising or updates with search engine optimization, and content marketing and social media complete. This can be somewhat overwhelming for smaller businesses. They can still let this happen when receiving help from an outside agency such as a marketing firm Greenville SC. This marketing firm can handle tasks that are unfamiliar or too time consuming. Assistance in Advertising Marketing firm Greenville SC are excellent at advertising. They have lots of experience, buying advertising for several companies, they know what successful campaign look like. These firms are extremely organized, able to show details of what is spent and keep careful recording all information. There is no need for business owners to take time from their schedule to create ads, make any updates on their affiliate program, or manage Google AdWords. This firm handles all this and more. They are able to save the business money, due to better advertising...

Google About to Spank the Hands of Those Not Having a Mobile Website

Is Your Website Mobile Friendly?  If Not You’re Going to Lose Customers! Google makes hundreds of search algorithm changes each and every year with a few of them being MONSTER changes which have a significant impact on business websites.  Well Google has announced that beginning on April 21st of 2015, that the changes they will be making will have a “Significant Impact” on all websites.  Those which are mobile friendly will get a boost, those which are not….well they are going to see a significant fall of of traffic due to being penalized by Google for not following best practices. In a recent blog post, Google stated that there will be an increased weight given to how mobile friendly a website is.  Per the post “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” For those business owners who have been putting off improving the mobile usability of their website, NOW IS THE TIME.  Many are speculating that this will have equal if not more impact as the Panda and Penguin updates in recent years.  By the way, those both had MAJOR impact to how well your website ranked based on a number of factors. So starting April 21st, if your site isn’t mobile ready….you may be out of luck getting the volume of customers you are now. Some tips to give you the best chance of maintaining or even increasing your Google page rank come April 21st: Google has...

We Have a Big Announcement

Spark Local Marketing is very proud to announce our newest team member, Laura-Faye! Laura-Faye answered our call for an experienced Sales and Marketing Assistant. She is a native of the upstate, growing up here in the tiny town of Marietta, SC right outside of Greenville, SC. She is a graduate of North Greenville University and even though being a world traveler, she has always chosen to keep her roots planted in the Greenville area. Laura-Faye’s passions are meeting new people, the enjoying the great outdoors, and photography. Laura-Faye brings her many years of marketing experience with her along with a background in search engine optimization, and account management. What makes Laura-Faye stand out is that she also has a number of years in sales. There aren’t too many candidates out there who have experience in our field, and to top that off, experience in sales as well. Laura-Faye will be assisting in the everyday tasks of providing the high level of quality and value our clients have come to expect. We have very big plans for Spark Local Marketing and we know that Laura-Faye will play a key role into our continued success. We are very excited to see what Laura-Faye is going to bring to the table here with us at Spark Local Marketing. If you stop by the office make sure you give Laura-Faye a big welcome to Spark Local Marketing. Welcome Aboard Laura-Faye, we’re very happy that you’re part of the...