Your Online Reputation Will Either Make or Break Your Business
See What Your Online Reputation is with our FREE Online Reputation Report (valued at $197)
Everyday people are talking about businesses online whether they’re using Google +, Yelp, Urbanspoon, TripAdvisor, Facebook, etc. Your online reputation is becoming more and more important each and every day. Over 61% of consumers read online reviews before making a purchasing decision. User reviews are something the majority of consumers want to see before making a purchasing decision and are proven to drive more sales. A study done by economists at the University of California, Berkeley showed that just the difference of half a star on Yelp can increase a restaurants’ nightly business by 19%. Every business would love to increase sales by 19% right?
To put it in one sentence, great customer reviews increase sales. Why does this matter? Check out some of our online reputation stats below:
- 84% of consumers say online customer reviews influence their decision to purchase a product or service
- 61% of customers read online reviews before making a purchase decision.
- Nearly 88% of local customers trust online reviews as much as they do personal recommendations.
- Businesses with 50 or more reviews tend to see a 4.6% increase in conversions rates.
- Customers are 105% more likely to purchase while visiting and spend 11% more per purchase at businesses with great online reviews.
- 63% of consumers are more likely to purchase from a business which has online reviews.
- Consumer reviews are 12 times more trusted than manufacturers’ product descriptions
- Great online reviews produce an average of 18% increase in sales.
Another reason to seek out and get 5 star reviews, the major search engines (Google, Bing, Yahoo) are using online reviews as a main factor for search engine rankings. Reviews are increasingly becoming more and more important regarding local search engine optimization. See our example below. Which dentist do you believe you’d select out of the ones available? Which one would you probably dismiss? WildWood has the highest review count, with Davis and Dingle having the lowest score. Two other practices are more than likely getting passed over completely because they have no online reviews.
So you can see the power of online reviews. Studies have shown that consumers tend not to trust a review score with fewer than 10 online reviews. The more good online reviews, the better of course. So the challenge is how do you get these reviews? If ask your entire client list to provide you with a review, you open yourself up to possibly getting a negative review because a past customer may not have had a good experience, you’ve now provided them with a platform for them to tell the world about their experience. So how else are you able to get reviews?
Spark Local Marketing has a proprietary online review acquisition process by which we are able to reach out to your customer base, but sends only the good reviews to the web. Our filtering process provides you with immediate updates regarding what people as saying about your business and for those which aren’t positive, you’re able to respond to the customer and work to make their experience better.
We not only help you with getting online reviews, we also monitor the top review sites like Yelp, Google +, Bing, Yahoo, Judy’s Book, UrbanSpoon, TripAdvisor, and many many more. With our service, if someone leaves you either a positive or negative review you’ll receive notification soon after its posted. This allows you to keep on top of what people are saying about you. We’re also able to direct traffic to specific review sites if you need to push down a bad review. The more great reviews you have, the less effect the negative reviews have.
So we covered acquisition and monitoring, but did you know that we also MARKET your positive online reputation. Our process will push out updates to both social media channels as well as update your website with all of the positive reviews your happy customers are leaving. We’re one of the only companies who provide all three (acquisition, monitoring, and marketing) as part of our process.
If you’re wanting more business and more revenue, online reviews are key to both.
Call Spark Local Marketing today get Your Business a 5 Star Reputation
864-735-5488 or Email Us