Email Marketing – Very Powerful Stuff
Did you know that Email Marketing is one of the BEST tools regarding return on investment? The results of Direct Market Association (DMA) research showed that for $1 spent on email marketing, the average return on investment was over $40. Think about the last advertising campaign you purchased which provided you with over $40 of revenue for every $1 spent. This is why Email Marketing is so powerful.
So why is this such a high value marketing tool? When a potential (or past) customer signs up for your email newsletter, they’re stating that they want to learn more about your products and services. Because of this, “Permission Based” email marketing, also called Opt-In email marketing, is by far one of the most cost-effective marketing tools available today. Check out this infographic which shows the value of email marketing.
Reasons to Leverage Email Marketing
We’ve read above that the number one reason is that the return on the investment is by far higher than most other marketing strategies. What are some other reasons to use this powerful tool?
- Provides unparrelled targeting of your customers
- It keeps your business on the minds of your past customers
- Cost-Effective – Low cost marketing with very HIGH ROI
- Build lasting relationships with both existing and new customers
- Add value to your customer’s visits / purchases
- Educate and inform customers of vital information, new products, sales, etc
- Enhance traffic to your website
- Increase followers on your social media platforms such as Facebook, Twitter, Google +, LinkedIn, etc
- One of very few marketing techniques which success is easily measured
What to Expect from Our Email Marketing Services
Our team at Spark Local Marketing will identify your goals and help you create an email marketing campaign which generates more visibility to your brand and more customers through your doors. We offer the following services for developing highly effective email marketing campaigns:
- Increase email address acquisition rates by implementing email capture processes
- Design engaging email newsletters which will create more buzz about your brand, products, and services
- Develop email newsletter content and messaging
- Provide email campaign effectiveness reports – Showing the success of your campaigns
Our goal is to help you build strong relationships with your customers through our various services. Having these relationships in place increase awareness of your brand and the opportunity to sell your products and services to the masses.
Contact Us So We Can Help You Get More Customers and More Revenue
Give us a call at 864-735-5488 or Email Us Today