What Is Local Marketing?
Local Marketing is defined as creating a comprehensive marketing strategy which leverages the internet to drive customers to local, “Bricks and Mortar” businesses. There are local markets are basically local businesses which are in every city, township, and village of every country. Local Marketing is often called Online Marketing, Internet Marketing, Web Marketing, they’re all the same thing. Any business which is catering to customers who are in their local region and who want to grow should be using or at least considering local marketing to remain competitive.
Why Does a Company Need Local Marketing?
Many local business owners think that only very large businesses and/or those who are only on the internet require online marketing and search engine optimization. This could not be further from the truth. Since over 97% of all product searches are done online searches, every business benefits by having extensive online exposure and visibility. Businesses can no longer sit by while their competitors are taking advantage of a marketing platform that is not only here to stay, but is increasingly becoming one of the most important ways to gain market share and more customers.
Think of it like this, the last time you wanted to search for a local service such as an electrician, roofer, plumber, restaurant, etc., more than likely you opened up your smart phone, tablet, laptop, or desktop computer and you did a search for those terms in Google, Bing, or Yahoo. The results you found are those companies who are taking advantage of local marketing. The need for phone books has vanished, through technology, we’re able to find quality services within our reach nearly every hour of every day.
So to answer our question, why does a company need local marketing, they need it in order to stay relevant and visible by potential customers.
Here is Why You Need to Take Advantage of Local Marketing:
- 86% of Consumers Use the Internet to Find a Local Business
- 20% of All Google Searches Are for Local Businesses
- 1 in 3 Mobile Searches is for Local Businesses
- 61% of Mobile Phone Users CALL the Business After Finding Them Online
- 59% of Mobile Phone Users VISIT the Business After Finding Them Online
- Having Your Business Online Markets Your Business 24 /7 / 365
- You Gain Additional Access to Potential Customers Outside of Your Local Area
- The Investment for Local Marketing is Typically Lower than Traditional Marketing
- A Good Local Marketing Strategy Gains New Customers and Keeps Current Customers Engaged
The question now should be, what are you doing to market your local business online? How can you take advantage of this POWERFUL marketing platform to gain more customers and increase your bottom line?
We believe that using Spark Local Marketing as your Local Marketing partner is the right solution. Why? We deliver results. We work as a partner in your success. We sit down with you and find out what your goals are and evaluate the best solutions for you meeting and exceeding those goals.
Give us a call today at 864-735-5488 or drop us an email via our Contact Us page, we’ll be happy to help you be more successful!