Search Engine Optimization (SEO)
Search Engine Optimization – Why Its Necessary
The Quick and Easy Answers:
Higher Ranked Websites = Greater Traffic to Your Website
More Traffic to Your Website = More Revenue for Your Company
As you can see, the results in the highlighted area below is where you want your website to be. The reason being, you’ll have more clicks to your website. Search Engine Optimization helps get your website to the top of the search engines which will result in more clicks to your website resulting in more leads for your business. Based on data from a study done by Optify, the TOP spot on Google’s organic results gets over 36% of ALL organic clicks. Think about that for a minute, the #1 spot gets over a THIRD of the clicks! The top (5) organically ranks website get over 70% of all organic traffic. So if you’re business isn’t on page one of Google, this may be the reason why your not getting the traffic you thought you should from your SEO.
First let’s answer a question many have, what is search engine optimization? Paraphrasing Wikipedia’s definition, Search Engine Optimization (SEO) is the process of affecting the organic search engine rankings (or visibility) of a website or its web pages. The higher your website is ranked on search engines such as Google, Bing, and Yahoo, the more likely your customers will click on your website over your competition’s. If you’re receiving more traffic to your website, then your business should get more paying customers (as long as the website is able to convert those visitors).
As the defined above, SEO is about getting your website to the top of the search engines organically. You’ll see in the illustration below where organic search results reside on a search engine result page.
Let Us Do The Heavy Lifting So You Can Focus on Your Business
There are many factors which affect search engine optimization and the major search engines, Google, Yahoo, and Bing change their ranking algorithms hundreds, YES hundreds of times each year. Spark Local Marketing is a world class internet marketing agency who specializes in organic search engine optimization. We keep in tune with these changes and create customized strategies which focus on our clients’s bottom line and maximizing their profits. This is the value we create for each and every client. We do all of the heavy lifting so you can do what you do best, focusing on your business and selling your products and services. We are the experts when it comes to getting your website and your business the visibility it needs in today’s ever changing competitive online marketplace.
Give Spark Local a call today so we can help your business get the help it needs to attract more customers and increase your bottom line!
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864-735-5488 or Email us through our Contact Us Page