Google Snack Pack – What You Need to Know

The New Google Snack Pack and What it Means to You For many years, when someone searched for a business or a service on their desktops, seven results would appear in what is called the “Map Pack” section. These results included addresses, phone numbers, reviews, and the company’s website. We noticed that on August 7, 2015, Google made a huge change to the “Map Pack” and this is impacting MOST businesses. You see, Google changed this set-up so that desktop users would have the same experience as mobile users. This is a HUGE change, meaning that instead of seven results appearing in the search, there will only be three. In fact, we’re calling this the “Snack Pack” in the marketing community. How This Affects You It should always be your goal to be in the “Map Pack” section of Google as this area receives much of the clicks, which results in traffic (and new customers) for those businesses showing up here. As you may have guessed, with Google reducing the number of total businesses located in this area to less than HALF of what it was before, getting to the top just became MUCH more competitive. This change made by Google means that it’s much more important to make your website stand out among the competition more than ever before.   The Other Changes In addition to reducing the amount of companies that appear in the Google map pack, some of the other changes that have been incorporated into this new search update are the ways that a company in the top three (and further down in the ‘see more’...

Google About to Spank the Hands of Those Not Having a Mobile Website

Is Your Website Mobile Friendly?  If Not You’re Going to Lose Customers! Google makes hundreds of search algorithm changes each and every year with a few of them being MONSTER changes which have a significant impact on business websites.  Well Google has announced that beginning on April 21st of 2015, that the changes they will be making will have a “Significant Impact” on all websites.  Those which are mobile friendly will get a boost, those which are not….well they are going to see a significant fall of of traffic due to being penalized by Google for not following best practices. In a recent blog post, Google stated that there will be an increased weight given to how mobile friendly a website is.  Per the post “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” For those business owners who have been putting off improving the mobile usability of their website, NOW IS THE TIME.  Many are speculating that this will have equal if not more impact as the Panda and Penguin updates in recent years.  By the way, those both had MAJOR impact to how well your website ranked based on a number of factors. So starting April 21st, if your site isn’t mobile ready….you may be out of luck getting the volume of customers you are now. Some tips to give you the best chance of maintaining or even increasing your Google page rank come April 21st: Google has...

Sustaining Success through Continuing Greenville SEO Trends in 2015

Businesses that continue to survive, whether they’re small to medium companies or major enterprises that have been in the market for years, owe their success to effective strategies used to promote their products and services. One of these methods is search engine optimization (SEO), which is responsible for generating traffic to many websites and increasing businesses’ ROI. Importance of SEO SEO is a valuable strategy as it provides the information consumers need and makes it convenient for them to access products and services. In South Carolina, for instance, businesses such as hotels, wedding facilities, and camps could greatly benefit from search engine optimization in Greenville, SC, to attract new customers and retain the ones they’ve worked with. Although SEO techniques may take some time to generate remarkable outcomes, businesses should start taking advantage of this strategy early so it could contribute to their bottom line. Companies should also keep pace with the latest trends in the internet marketing industry to consistently boost their ranks and improve revenues. In a piece by John Rampton, for Forbes.com, he points out that SEO is evolving as rapidly as advancements in technology, so companies must take advantage of SEO trends to be distinct from their competitors. SEO trends for 2015 Three important trends in SEO which are predicted to continue in 2015 are mobile optimization, localization, and quality content. With the convenience that smartphones provide to people of various age groups, creating and utilizing websites for mobile devices would be relevant not only for this year but also for years to come. After all, predictions in the industry state that this trend is...

Greenville, SC Advertising Agencies: Using Mobile E-commerce Platforms

Developments in technology are prompting both small and midsized businesses and established companies to tap new systems to improve their revenue and achieve overall success in their operations. More businesses are also taking advantage of various tech-based strategies to make interaction convenient for their loyal customers. One of these developments is mobile e-commerce or m-commerce, which Greenville, SC advertising agencies like Spark Local Marketing may employ for internet marketing campaigns. Mobile e-commerce platforms As you probably already know, mobile e-commerce is the system of transacting online through the use of wireless mobile devices like handheld computers, laptops, mobile phones, and tablets. The convenience brought by wireless internet and the rise of social media platforms such as Facebook, Twitter, and LinkedIn made it easier for businesses to incorporate m-commerce platforms in their online advertising strategies. Businesses have been taking advantage of these platforms as these provide remarkable benefits to their operation. By making their business and site accessible to customers through electronic devices such as smartphones and tablets, they get to communicate with customers wherever the latter goes and whenever customers need certain products or services. Professional advice for mobile advertising It is common knowledge that success for online advertising may not come easily, and incorporating mobile platforms in the operation does not guarantee an instant increase in revenue. As an online marketing strategy, mobile advertising requires simultaneous advertisements for maximum publicity. For businesses that are convinced mobile e-commerce platforms are the way to go, consulting advertising agencies in Greenville, SC is highly recommended. Even with the added cost of hiring professionals, especially for small and midsized businesses, such a...

Invest in Local Greenville, SC Marketing to Attract Local Customers

Small businesses need to ensure that consumers find them online easily. Whether customers are looking for restaurants, drugstores or coffee shops, they almost always turn to their trusted search engines like Google, Bing or Yahoo!. It is, therefore, critical for any business owner to invest in local marketing. An article written by Tim Devaney and Tom Stein for Forbes explains why: Not long ago, many people believed that small businesses could earn customers from around the U.S. simply by being on the Internet. It hasn’t exactly worked out that way. In a recent national survey by Sage North America, 74 percent of small businesses said the majority of their customers are local. In short, when consumers look to buy, they still look local—and they start by looking online. For one, people like to shop in their vicinities because it is more convenient. Less time for commute will also save a lot of money for customers, so most prefer to do their shopping in places near their homes. This, in turn, allows businesses to develop a repeat-customer base in an influence radius estimate of about 10 miles. If you’re a business owner in South Carolina, here are some ways local marketing and advertising in Greenville, SC can benefit your business: 1. Search Engine Optimization (SEO) SEO allows your website to be more visible to potential customers. Get listed on local search sites like Google+, Yelp and TripAdvisor. These search sites practically serve as the modern yellow pages and will improve the organic search engine rankings of your website. 2. Increase Your Digital Presence A business must maintain a good online...

Greenville Internet Marketing: Looking Beyond Numbers and Into Effects

So, you’ve planned and strategized how you’d market your brand online, and now you appear to be raking in more site visitors and social media followers. These growing numbers might seem to indicate that your online marketing strategies are finally taking effect, but they don’t necessarily equate to a growth in your business. When doing internet marketing, look beyond the numbers and focus on your goal and bottom line. Remember the purpose of marketing Every business wants to acquire Greenville, SC online marketing services to boost its presence online, and rightly so. Since more people are turning to the Net to search for products and services they need, the website you would create should contain the necessary elements of a potentially engaging website, including great content, an effective marketing strategy, and a visually appealing website design. When asked about their motivation to employ internet marketing strategies, some businesses are quick to say they aim to have a strong presence online. They forget that the main point of marketing—whether online or otherwise—is to attract more people to actually buying their products and services. Needless to say, large numbers, such as an increase in website traffic, a larger e-mail list, or a hike in Facebook likes or Twitter followers, are not indicative of audience engagement. These huge numbers don’t matter if your audience don’t participate in your actual business or spread the word about your operation to people who could bring in sales. After all, numbers can be misleading, especially on the Internet, where Facebook likes can be solicited or e-mail lists are filled with leads that won’t ever be converted...

Content Marketing: The Power of Content in Greenville, SC Marketing

In a fast-changing world, where viewers and listeners can now easily deflect advertisements flooding their television sets or radios, and publishing an ad on the newspaper is as good as a shout to the void, marketing your business has become a challenge. One reliable way remains, however, to get your message across and engage your audience: content marketing. Content marketing has been around for a few years, and continues to be relevant to this day. Those familiar with its strategy know that it entails creating valuable information or content—such as blogs, webinars, podcasts, videos, social media posts and more—to brand your business and to build awareness, positive sentiment, and trust among your target audience. With the right branding, you can establish your business as the leader or expert in your industry. Like any other marketing strategies, content marketing may not yield immediate results, given the number of content pieces found online, but it paves the way for getting your business heard or noticed. Quality content Creating quality content is key to ensuring an effective content marketing strategy. High quality content—meaning those that are both informative and entertaining—is more likely to be noticed by your readers/audience than a plain, boring, and badly-written piece. Quality content always focuses on your intended customers and aims to provide answers to their questions or lead them to your website. Moreover, quality content will help you earn respect from your audience, especially if your site continuously has up-to-date and informative content. Online promotional techniques When it comes to content marketing in Greenville, SC, you might hear the words “content is king” from time to time....

How to Avoid These Common Mistakes on Web Design in Greenville, SC

Having a website for your business could greatly help in spreading the word about the services and products you offer, particularly since everyone is now turning to the Internet to search for things they need and information they seek. At first, you might be tempted to go all out and have your Greenville, SC web design experts create a sophisticated-looking website, but looks won’t matter if you fail to get your message across by filling your site with boring content or using complex methods. The first thing you have to know about website design is that it has to be user-friendly and simple; its core focus is your brand and what you have to offer. In setting up a website for your business, with the help of Greenville, SC web design companies like Spark Local Marketing, be mindful of the following common mistakes business owners commit and know how you can avoid them. Technical aspects People are after an easy experience when navigating your website, so don’t EVER deactivate the “Back” button or bring your site visitors to multiple new windows. Deactivating the “Back” button prevents users from going back to their page of origin, causing them to get lost or confused on the site as they struggle to return to a favored page. Bombarding them with several windows as they weave through your site, on the other hand, could slow down their computer’s response and load speed. Content Keyword-heavy content is a thing of the past; keywords are no longer the main components for raising your site’s search rankings. Also, while you might have a way with words,...

Search Engine Optimization in Greenville, SC: Improving for a New Year

Search Engine Optimization (SEO) is one of the tools used in internet marketing by companies to generate traffic to their websites and improve their online visibility. To be able to create traffic, websites require proper optimization of keywords and the implementation of other search engine-friendly strategies. By organically increasing traffic to websites, businesses are able to raise their revenue from users who visit their page and who are then converted into paying costumers. Continuous user visits increases the company’s organic search engine rankings, which eventually boosts their credibility online over their competitors as the company’s website is pushed to the top of search engine results pages (SERPs). With the constant developments and updates in technology, it is important for businesses that use SEO to keep up with the latest trends to further improve their success. Nate Dame, a columnist of Search Engine Land gave some tips on how companies can boost their SEO techniques for 2015. The year 2015 is nearly upon us, and every marketing department is forecasting and planning how to make a new splash next year. How is your SEO strategy looking?   Now is a good time to dust off your (possibly outdated) SEO strategy and get it ready for the new year. Make sure it’s pointed at the right goal, and make sure that goal is understood and adopted across the entire organization: Google says the user is in charge, so — yep, you guessed it — the user is in charge! Be Guided by Rules Major search engines have their own set of rules to avoid unnecessary spamming of keywords and links. This...

Advertising Agencies in Greenville, SC: Why You Should Work with One

All businesses use different marketing strategies, whether traditional or online, to achieve their goals in terms of increasing their sales and revenue, improving branding, and expanding their target market. One technique on how these objectives can be accomplished is by having various campaigns that advertise the company’s products and services. Advertising agencies work with clients from different industries to develop and provide effective advertising campaigns that would promote them and make an impact on their targeted market. In an article by David Ingram for the Houston Chronicle, he gave a few reasons why hiring an advertising agency is beneficial for businesses: An advertising agency is a professional service provider that develops and administers advertising campaigns for businesses of all sizes. Advertising agencies are highly specialized in creating advertisements for traditional media as well as emerging technology, such as internet video and social networks. Agencies can act as full-service boutiques, handling a campaign every step of the way, or they can perform contract work on a specific portion of a campaign, such as advertisement design. Financial Savings Hiring an advertising agency can be quite costly, but it can also help companies avoid other expenses. This is also beneficial if business owners don’t have enough knowledge on advertising. If a certain company is hesitant on hiring an agency to do work for them and insists on adding a new department for their operations instead, it would only cost them more in the long run. Hiring professionals allows business owners to dedicate their time and focus more on other vital business tasks. Established Network Prominent advertising agencies in Greenville, SC usually connect...