11 Things Your Digital Marketing Agency in Greenville SC Should Be Doing

If you’ve hired a digital marketing agency to help grow your home services business in Greenville SC, you should expect more than just a few ads and a generic website. A great marketing partner understands your industry, knows your audience, and actively works to bring you more local leads. Here are 11 services your agency should be delivering—and if they’re not, it might be time to make a change.

1. Local SEO

Your agency should be helping you rank on Google for high-intent local searches like “HVAC repair in Greenville SC” or “emergency plumber near me.” Effective Local SEO includes optimizing your site content, building local citations, and targeting the exact areas you serve. If you’re not showing up in the map pack or on page one, something’s missing.

2. Website Design

First impressions matter. Your agency should deliver a fast, mobile-friendly, and conversion-focused website design that reflects your brand and makes it easy for customers to take action. That means clear calls-to-action, service pages, and forms that actually work.

3. Paid Ads (PPC)

A strong PPC strategy can bring in leads right away. Your marketing team should be running targeted Google Ads and Bing campaigns, managing budgets efficiently, and using data to improve performance. You should see reports showing exactly what you’re getting from your ad spend.

4. Google Business Profile Management

Your Google Business Profile is a powerful local SEO tool. Your agency should optimize your listing with the right categories, photos, business hours, and service details—and help you get consistent, high-quality reviews from satisfied customers.

5. Local Marketing Strategy

Marketing isn’t just about being online—it’s about being present in your community. A good agency will create a local marketing plan tailored to your service area, including neighborhood targeting, seasonal promotions, and geo-specific content that connects with your audience.

6. Display Ads

Digital display advertising builds brand awareness across the web. Your agency should create visually engaging display ads that appear on relevant websites, apps, and YouTube, helping you stay visible to potential customers—even when they’re not actively searching for you.

7. Holistic Digital Marketing

Effective marketing isn’t about single tactics—it’s about strategy. A true partner offers comprehensive digital marketing solutions, aligning SEO, content, ads, and social media so all your efforts work together to drive leads and conversions.

8. Email Marketing

Staying in touch with past and potential customers is critical. Your agency should be setting up automated email marketing campaigns for follow-ups, seasonal offers, and service reminders to keep your business top-of-mind.

9. Remarketing and Retargeting

Most customers don’t book the first time they visit your website. Remarketing and retargeting ads bring them back by showing your ads across Google and social media. Your agency should be using this strategy to re-engage high-value leads.

10. Reputation Management

Online reviews can make or break your business. Your marketing company should be actively monitoring your reputation, helping you request reviews from happy clients, and addressing negative feedback in a professional, brand-safe way. Explore our reputation management services for more.

11. Social Media Marketing

Your business should be visible where your customers spend their time. Your agency should manage your social media marketing strategy, creating engaging posts, running local promotions, and responding to messages across platforms like Facebook, Instagram, and LinkedIn.

Is Your Agency Doing All 11?

At Spark Local Marketing, we specialize in all 11 of these services—built specifically for home services companies in Greenville SC. We understand your business, your customers, and how to turn digital strategies into real-world leads and revenue.

If your current agency isn’t checking every box, it’s time for a better partner. Call 864-477-2111 today and let’s talk about how we can help your business grow.