by Scott Meadows | Jan 8, 2015 | Info Article
So, you’ve planned and strategized how you’d market your brand online, and now you appear to be raking in more site visitors and social media followers. These growing numbers might seem to indicate that your online marketing strategies are finally taking effect, but they don’t necessarily equate to a growth in your business. When doing internet marketing, look beyond the numbers and focus on your goal and bottom line. Remember the purpose of marketing Every business wants to acquire Greenville, SC online marketing services to boost its presence online, and rightly so. Since more people are turning to the Net to search for products and services they need, the website you would create should contain the necessary elements of a potentially engaging website, including great content, an effective marketing strategy, and a visually appealing website design. When asked about their motivation to employ internet marketing strategies, some businesses are quick to say they aim to have a strong presence online. They forget that the main point of marketing—whether online or otherwise—is to attract more people to actually buying their products and services. Needless to say, large numbers, such as an increase in website traffic, a larger e-mail list, or a hike in Facebook likes or Twitter followers, are not indicative of audience engagement. These huge numbers don’t matter if your audience don’t participate in your actual business or spread the word about your operation to people who could bring in sales. After all, numbers can be misleading, especially on the Internet, where Facebook likes can be solicited or e-mail lists are filled with leads that won’t ever be converted...
by Scott Meadows | Jan 7, 2015 | Info Article
In a fast-changing world, where viewers and listeners can now easily deflect advertisements flooding their television sets or radios, and publishing an ad on the newspaper is as good as a shout to the void, marketing your business has become a challenge. One reliable way remains, however, to get your message across and engage your audience: content marketing. Content marketing has been around for a few years, and continues to be relevant to this day. Those familiar with its strategy know that it entails creating valuable information or content—such as blogs, webinars, podcasts, videos, social media posts and more—to brand your business and to build awareness, positive sentiment, and trust among your target audience. With the right branding, you can establish your business as the leader or expert in your industry. Like any other marketing strategies, content marketing may not yield immediate results, given the number of content pieces found online, but it paves the way for getting your business heard or noticed. Quality content Creating quality content is key to ensuring an effective content marketing strategy. High quality content—meaning those that are both informative and entertaining—is more likely to be noticed by your readers/audience than a plain, boring, and badly-written piece. Quality content always focuses on your intended customers and aims to provide answers to their questions or lead them to your website. Moreover, quality content will help you earn respect from your audience, especially if your site continuously has up-to-date and informative content. Online promotional techniques When it comes to content marketing in Greenville, SC, you might hear the words “content is king” from time to time....
by Scott Meadows | Jan 6, 2015 | Info Article
Having a website for your business could greatly help in spreading the word about the services and products you offer, particularly since everyone is now turning to the Internet to search for things they need and information they seek. At first, you might be tempted to go all out and have your Greenville, SC web design experts create a sophisticated-looking website, but looks won’t matter if you fail to get your message across by filling your site with boring content or using complex methods. The first thing you have to know about website design is that it has to be user-friendly and simple; its core focus is your brand and what you have to offer. In setting up a website for your business, with the help of Greenville, SC web design companies like Spark Local Marketing, be mindful of the following common mistakes business owners commit and know how you can avoid them. Technical aspects People are after an easy experience when navigating your website, so don’t EVER deactivate the “Back” button or bring your site visitors to multiple new windows. Deactivating the “Back” button prevents users from going back to their page of origin, causing them to get lost or confused on the site as they struggle to return to a favored page. Bombarding them with several windows as they weave through your site, on the other hand, could slow down their computer’s response and load speed. Content Keyword-heavy content is a thing of the past; keywords are no longer the main components for raising your site’s search rankings. Also, while you might have a way with words,...
by Scott Meadows | Dec 24, 2014 | Industry News
Search Engine Optimization (SEO) is one of the tools used in internet marketing by companies to generate traffic to their websites and improve their online visibility. To be able to create traffic, websites require proper optimization of keywords and the implementation of other search engine-friendly strategies. By organically increasing traffic to websites, businesses are able to raise their revenue from users who visit their page and who are then converted into paying costumers. Continuous user visits increases the company’s organic search engine rankings, which eventually boosts their credibility online over their competitors as the company’s website is pushed to the top of search engine results pages (SERPs). With the constant developments and updates in technology, it is important for businesses that use SEO to keep up with the latest trends to further improve their success. Nate Dame, a columnist of Search Engine Land gave some tips on how companies can boost their SEO techniques for 2015. The year 2015 is nearly upon us, and every marketing department is forecasting and planning how to make a new splash next year. How is your SEO strategy looking? Now is a good time to dust off your (possibly outdated) SEO strategy and get it ready for the new year. Make sure it’s pointed at the right goal, and make sure that goal is understood and adopted across the entire organization: Google says the user is in charge, so — yep, you guessed it — the user is in charge! Be Guided by Rules Major search engines have their own set of rules to avoid unnecessary spamming of keywords and links. This...
by Scott Meadows | Dec 23, 2014 | Info Article
All businesses use different marketing strategies, whether traditional or online, to achieve their goals in terms of increasing their sales and revenue, improving branding, and expanding their target market. One technique on how these objectives can be accomplished is by having various campaigns that advertise the company’s products and services. Advertising agencies work with clients from different industries to develop and provide effective advertising campaigns that would promote them and make an impact on their targeted market. In an article by David Ingram for the Houston Chronicle, he gave a few reasons why hiring an advertising agency is beneficial for businesses: An advertising agency is a professional service provider that develops and administers advertising campaigns for businesses of all sizes. Advertising agencies are highly specialized in creating advertisements for traditional media as well as emerging technology, such as internet video and social networks. Agencies can act as full-service boutiques, handling a campaign every step of the way, or they can perform contract work on a specific portion of a campaign, such as advertisement design. Financial Savings Hiring an advertising agency can be quite costly, but it can also help companies avoid other expenses. This is also beneficial if business owners don’t have enough knowledge on advertising. If a certain company is hesitant on hiring an agency to do work for them and insists on adding a new department for their operations instead, it would only cost them more in the long run. Hiring professionals allows business owners to dedicate their time and focus more on other vital business tasks. Established Network Prominent advertising agencies in Greenville, SC usually connect...
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