Life is racing at a much faster pace in this day and age. Everything needs to be done speedily, and because people today are seemingly always in a rush, catching their attention can be quite a challenge. This puts a lot of Greenville businesses in a very challenging position. The amount of new products and services in the global market has more than doubled in recent years, however, fewer and fewer people take time from their hectic lifestyle to pay close attention, much less notice.
Yes, billboards spread across downtown Greenville may catch people’s attention for a second or two, and an elaborate TV advertisement may possibly steal 30 seconds of their time. However, these methods are already being used by almost any product and service in the market. To truly stand out, you need to get into where people spend a significant amount of their time – the Internet. That’s why it pays for you to learn about pay-per-click (PPC) marketing.
What is PPC Marketing?
PPC marketing is an internet marketing technique used in websites and search engines like Google. In PPC, your advertisements will be posted on search engine results pages (SERPs) or certain pages of websites closely associated to your product or service. You will then pay the website owner for the amount of clicks your advertisement generates.
Sounds easy enough? Not exactly. The PPC process requires constant testing and tweaking, so it pays to have a Greenville, SC marketing firm like Spark Local Marketing handle your company’s PPC functions.
The challenge of PPC
To put things in perspective, here’s an article about PPC by industry expert Joy Gendusa discussing how easy it is to lose your way with PPC marketing.
“So you tried Pay Per Click (PPC) and it was a disaster, huh?
You were paying like $10 per click and then most of those clicks left you high and dry, without even an email address to follow up with. First off: that’s not an uncommon experience.
For the most part, it’s not you – it’s Google.
Now, when I say “it’s Google,” I’m not saying they make it difficult on purpose. It’s just a complicated system. No way around it.”
No disrespect to Ms. Gendusa, but there is a way around it—you only have to work with one of the best online marketing companies in Greenville, SC.
(Source: Why Your Google “Pay Per Click Campaign” Failed (And How to Fix It), Bigger Pockets, Jun. 11, 2014)