Pundits have been proclaiming “SEO is dead” for some time now, but is there any truth to this claim? Should you really forgo the services of a Greenville, SC web design and SEO marketing company?  While SEO may appear completely different from the way processes were done when it first started, one thing’s for sure: SEO is not only alive, but thriving.

That said, some SEO processes that have been effective in the past have indeed gone the way of the dodo. These include keyword stuffing, content spinning, and duplicating websites on different domains.

The value of SEO

At its core, SEO today is all about producing high quality content to allow the search engines to find you, and ultimately for your customers, as well. What better time is there for your content to be found by your customers than at the exact moment when they need it? This is the value that SEO brings to your website—and your business.

A worthy investment

In a Forbes article, contributing writer Steve Olenski lists “7 Reasons Why Your Business Should Invest In SEO”. Three items on his list should reassure businesses of the abiding value of SEO:

It still works – First and foremost, the techniques employed to improve SEO still work. Even though data regarding organic traffic from Google was pulled fairly recently, the techniques themselves remain sound.

 

It is not going to stop working any time soon – Based on the way search engines appear to be developing, it is not likely that SEO will cease to be effective any time in the foreseeable future.

 

Your competitors are doing it – “Remember, SEO is a never-ending process,” says Jason Bayless, Owner of BestSeoCompanies.com, a website which tracks and ranks the efficacy and service of many of the nation’s leading SEO providers. “If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works.” 

 

As long as people use search engines to locate a product or service that they want to purchase, SEO will remain relevant, and that’s not going to change anytime soon. Now the question is, are you doing SEO yet?

Starting SEO right

If you are interested in using SEO for your business but are having trouble getting started, an established Greenville, SC web design and SEO marketing company should be able to help you immensely.

(Source: 7 Reasons Why Your Business Should Invest In SEO, Forbes, Mar. 26, 2014)