Sometimes the difference between being a successful company like Amazon and being a forgotten one is the right marketing campaign. To get it right you’ll need the help of professional Greenville, SC advertising agencies like Spark Local Marketing to help refine one’s marketing approach.

There are several approaches a company can take in its marketing campaign. For example, Alex Espenson, in his article for Business 2 Community, suggests some fresh ways to get one’s company in the limelight. One of his recommendations is to launch a promo via social media:

One way to gain followers and to build your reputation online and locally is to use social media. When you are using social media, you need to be inventive if you want to get retweets or followers. One inventive way to attract attention is to create a cool giveaway, where you encourage users to follow your business and share the contest with their social media followers. This will earn you subscribers and give you a chance to promote your own products in the process. For the cost of a single product, you will generate loads of prospective clients so that you can build brand awareness.

Reliable advertising agencies in Greenville, SC would advise that a marketing campaign should have multiple approaches so that it can reach as many people as possible. A contest on Facebook will only attract people who are on Facebook so you’ll need to provide a way so that your brand’s presence can be felt across other social media platforms.

A reliable marketing agency can set up your website designed to better attract visitors and increase your site’s visibility. This can be done through search engine optimization and direct-linking to other sites, two tactics that can effectively increase a site’s search-page rankings. The higher you are on Google’s search page, the more people will see you using particular keywords associated to your business. Effective SEO marketing ensures that your online visibility should improve, making more and more people aware of your business and your brand.

Marketing professionals can also help develop your business image by promoting brand recognition. For example, when people see two golden arches, they think McDonald’s. There are several other products that you immediately recognize due to their brand and logo, indicating how successful and profitable the business and the companies have become. Marketers can help design a highly considered logo for your company and promote it to become recognizable not only among your target market, but also to the greater public.

Remember, high visibility and a great public image equate to profits. Keep this in mind when developing your marketing campaign.

(Source: 5 Simple and Fresh Ways to Market Your Small Business, Business 2 Community, September 30, 2014)