Just like most things in life, there’s no way for you to do better, learn more, or grow further in your business if you don’t scratch beneath the surface of tasks that you have to do—be it hiring people or promoting your products. This means that to succeed in an endeavor, you’ll have to devote considerable time and effort into mastering it.

For instance, take local Greenville, SC marketing campaigns, especially local SEO (search engine optimization), wherein a number of business owners fail to see the bigger picture and rarely go beyond posting in local directory listings. As Neil Patel states in his article posted at Entrepreneur.com:

Local search engine optimization (SEO) can be tricky. Not only do you have to do all the customary SEO stuff, but then you have to do a new layer of complex SEO activities. Most tech-savvy local-business owners have a decent idea of how to do local SEO, but diving to a deeper level can get confusing.

For example, most people think that in order to have successful local SEO, you must have directory listings. This is true — to a point. First, though, you have to make sure that several other things are in order. (Directory listings don’t come first in local SEO.)

This is why business owners can significantly benefit from the services of leading Greenville, SC advertising and marketing companies like Spark Local Marketing. Other than ensuring that your business is listed with the right directories, they’ll see to it that the following are put into effect:

Active Social Media Accounts

These days, an official website isn’t the only proof and supporter of a business’ online presence. Majority of consumers are now turning to (and looking for) a business’ social media page for more information. When those Facebook, Yelp, Twitter, or LinkedIn profile information are filled out and optimized properly, it won’t be hard for potential customers to find you. With a social media marketing strategy in place, you can keep your target market informed and engaged—a definite boon for your business.

Maximized Reviews

Greenville, SC marketing pros know the value of a positive customer review—and the consequences of a negative one. In fact, the more good reviews that your business gets, the higher ranking in search engine results pages (SERPs) you’ll get. Several online marketing experts even implement an online review acquisition process where they get in touch with your customers and filter client feedback. Positive reviews are posted in popular review sites and negative ones are reported to you for proper and immediate action.

For more information on how to locally promote your business, it’s best that you consult a marketing and advertising professional.

(Source: 5 Things Most People Forget About Local SEO, Entrepreneur, October 28, 2014)