For small business, having a professional website is non-negotiable. A website is your single most valuable tool for establishing your brand, capturing leads and nurturing customers to the point of conversion. As a small business, there’s a lot riding on the quality and performance of your web design.

Unfortunately, there are still many small businesses out there who are attempting to tread water without the benefit of a well designed website. This is a mistake, but it’s easy to see how it happens. Web design is complex, overwhelming and if it’s not your area of expertise, you likely have no idea where to begin.

So, where do you start? Take a deep breath, take it slow and develop a web design strategy that includes these 4 tips for creating a small business site that your audience will love.

Breathing Room

A mistake that some businesses make with their web design is that they try to accomplish too much. This isn’t to say that you shouldn’t have high expectations for your site, but you don’t want to cram your web pages so full that it leaves the visitor without a visual point of focus.  

Instead, choose web design that has a clean, fresh appearance. Avoid clutter and include enough “white space” to provide your visitors with a clear visual path to follow around your page. Clean design is also best from a mobile perspective, which brings us to our next point.

Responsive Design

It’s important for both user experience and search engine optimization that your site be able to meet the demands of the mobile consumer. Responsive design is the best way to accomplish this, plus it gets a favorable nod from Google.

Responsive design enables your website to automatically respond to the device that your visitor is using. The get a seamless experience whether they’re on their smartphones or laptops and you benefit from longer and more frequent site visits.

Make It Easy

When looking at your web design, you should always try to see your site through the eyes of your audience and determine if you’ve made the experience as comfortable as possible for them.

For example, have you made it easy for them to get in touch with you by having your contact information prominently displayed on each page? If you were visiting your site for the first time, could you easily find what you were looking for? Is there an intuitive, hierarchical order to your site navigation? Small details like these make a huge impression.

Consistent With Your Brand

As a small business, establishing your brand image is crucial. Your website should look professional, run smoothly and the visual appearance should be aligned with the branding strategy that you’ve created for your business. Consider how to use your logo, colors or graphics that represent the personality of your brand throughout your site design.

Contact an Experienced Web Designer

Creating a small business website is a major undertaking but it’s also one of the most exciting aspects of growing your business. The good news is that you don’t have to take on this challenge alone. Spark Local Marketing offers web design in Greenville that will ignite your small business success. Connect with Spark Local Marketing to learn more about our web design and additional digital marketing services today.