scott@sparklocal.com

In a fast-changing world, where viewers and listeners can now easily deflect advertisements flooding their television sets or radios, and publishing an ad on the newspaper is as good as a shout to the void, marketing your business has become a challenge. One reliable way remains, however, to get...

Search Engine Optimization (SEO) is one of the tools used in internet marketing by companies to generate traffic to their websites and improve their online visibility. To be able to create traffic, websites require proper optimization of keywords and the implementation of other search...

Heads up, companies and small businesses: just in case you haven’t heard, Facebook will begin limiting the number of promotional posts starting this January, meaning you’ll have to pay to get your advertisements posted on their site. This is part of their aim to improve user experience after...

Many businesses are already aware of social media—most may even be an active participant in them. Those with websites could even be practitioners of search engine optimization (SEO). Although social media and SEO strategies may seem disparate, both can actually be used hand-in-hand to improve your...

When it comes to market research, the Internet is such a practical tool to use. In fact, you may already be doing it without knowing—keyword searches, asking customers for input—even reading trade journals and research statistics relevant to your industry already constitutes online market...