scott@sparklocal.com

When you’re out to try a new product or service, whose opinion and recommendations would you trust most? That of the business owner, or that of a former client who has firsthand experience? Of course, given how modern consumers arrive at purchase decisions, the latter’s feedback takes...

If you’re a business owner hoping to improve your brand’s exposure, you’ve probably already invested in online marketing. You have to take note though, that online marketing is like a large tree with many spreading branches, so you’ll have to work with dependable advertising agencies in...

Just like most things in life, there’s no way for you to do better, learn more, or grow further in your business if you don’t scratch beneath the surface of tasks that you have to do—be it hiring people or promoting your products. This means that to succeed in an endeavor, you’ll have to devote...

The widespread use of social media around the world has become so significant that it can no longer be ignored. 2014 statistics show that around 72% of all internet users are active on social media, with Americans spending about 16 minutes per hour on Facebook. It comes as no surprise, therefore,...

The 2014 Senatorial race may not be as tightly contested in South Carolina as it is in other states, but it closely follows a nationwide trend: the growing spending of PACs (political action committees) and non-profits in promoting certain candidates. As reported by Sarah Schweppe in The Wall St....